Mike Giblin, Author at Shop Owner Magazine
Building Trust Through Your Brand

When it comes to garnering consumer trust, repair shops seem to rank as low as law firms and cable companies. In a 2014 survey of car owners conducted by RepairPal, 52% of respondents said they believed they had been taken advantage of by an automotive repair shop.

Online Marketing Strategies To Attract And Retain Customers

The Internet has forever changed the way consumers shop. Today, competitors are always just a click, text or email away. In this new age, simply having an online presence isn’t enough. Shop owners who want to succeed must develop a comprehensive online marketing strategy designed to both attract and retain customers.

Is Business Coaching Right For Your Shop?

Whether you’re a new shop owner looking to increase your car count, or an industry veteran hoping to build loyalty from your existing customer base, hiring a business coach to help you achieve your goals might be worth considering.

business coaching