How to Win Locally: 5 Marketing Strategies for Auto Services - Shop Owner Magazine

How to Win Locally: 5 Marketing Strategies for Auto Services

Speakers

  • Marc Hansen, Sr. Director, Americas Revenue Marketing, Podium
  • Nadine Battah, Multimedia Senior Editor, Babcox Media

Sponsored By Podium

Date: May 12, 2022

Auto service consumers are changing—new expectations and demands aren’t just a future state—they’re here today. In fact, according to J.D. Power, auto service customers now prefer texting over all other channels. It’s time for auto service businesses to rethink old marketing strategies and deliver the buying experience modern consumers expect.

Join this webinar as industry experts uncover five auto services marketing strategies to beat your competition and fast-track your sales process. You’ll hear real-life case studies and walk away with SMS marketing best practices.

In this webinar, you’ll learn:

  • Why consumer preference for texting is on the rise
  • The state of local business—what’s working and what needs to change
  • 5 simple ways to upgrade your auto service experience

You May Also Like

Continuously Variable Transmission (CVT) Clinic

In a 45-minute webinar clinic, our experts will explore what makes a CVT different — and how to add new expertise and a new specialty to your shop.

In a 45-minute webinar clinic, our experts will explore what makes a CVT different -- and how to add new expertise and a new specialty to your shop.

Misfire Diagnostic Case Study

Join this free webinar to learn what can be performed in an hour of diagnostic labor when a vehicle comes into the shop with a misfire in cylinder #8.

High-Ignitability Engine Designs: The impact on Today’s Ignition Systems and Diagnostics

The evolution of the combustion chamber has given us engines with more power and lower emissions. While VVT systems and GDI have gotten all the attention, ignition coils and spark plugs underwent a revolution that has made it all possible.

Investing in R1234yf Air Conditioning Service Capabilities

The first A/C systems with R1234yf rolled out of dealerships over a decade ago. Every year, more vehicles come charged with this refrigerant. During this webinar, Transtar AC experts will cover what your shop needs to service R1234yf systems.

Tips, Techniques and Tools for ADAS and EV/Hybrid Capable Wheel Hub Assemblies

Wheel hub assemblies are at the center of the two of the most revolutionary vehicle technologies disrupting shops, electrification and advanced driver assistance systems (ADAS).

Other Posts

Sharpen your Scope Skills for Mechanical Health Diagnostics

Compression and leak-down tests are dated valid test for diagnosing mechanical problems. Those testing methods have limitations. Interested in getting the results without disassembly? Let us show you the power of your scope with specialty probes and sensors.

Why Your Shop Needs Pay-Per-Click Ads

Even if your shop is ranking near the top of organic search results in your area, there is still an opportunity to show up even higher in search results. You may have a strong organic presence with stellar reviews, but without ads, you will miss out on a big piece of the online pie.

Electrification and ADAS: The Brake Pad Connection

Technologies like electrification (HEV/BEV) and advanced driver-assistance systems (ADAS) need replacement brake pads to function like the originals. If the brake pads don’t match the originals for friction output and compressibility, it could cause regenerative braking issues and ADAS systems.

Misfire Diagnostic Strategies

Some misfires don’t set codes, even though the driver and technician can feel a shudder or stumble. Where do you start? In this free webinar, learn how to replicate, isolate and resolve misfire complaints in less time with greater accuracy.