Sales and Marketing Archives -
Charge More for More Brake Jobs

Shops that perform cheap brake jobs are making a dangerous assumption that customers prefer price over quality.

EV-Specific Tires Bring Opportunity To Winter Sales

Winter tires are designed to deliver safety for drivers in wintry weather conditions. EV drivers expect nothing less.

Answer Customer Ride Control Questions By Thinking Like Them

Presenting your customer with inspection results and benefits of replacement will help sell the job.

Boost Customer Satisfaction By Making Hydraulic Hose

Creating hydraulic hose for mission-critical equipment is an often-overlooked profit center.

Answer Your Customers’ Questions About Brake Pads

Our readers ask us the same questions your customers ask you. Here’s how to answer them.

Answering The Phone: Don’t Give Your Customers The Runaround

Is your team equipped so they don’t have to put a customer on hold or transfer them to someone else?

Top Lessons From 10 Years of ‘Selling Smart’

A decade of columns has produced a wealth of tips to increase the success of your business.

Alliance Kicks Off Digital Sales & Marketing Forum

A record audience tuned in from across the U.S., Canada, Mexico, Honduras and Colombia for the virtual meeting.

How To Post Strong Sales In A Weak Economy

Now that the economy has changed, what have you changed?

VIDEO: How To Maximize Online Marketing

Are you maximizing your online marketing efforts? This video is sponsored by the MyPlace4Parts Studio.

Does Your Website Have Effective Calls To Action?

Your website needs to make it easy for visitors to take the next step toward becoming a customer.

4 Common Sales Errors

Understand common mistakes made by salespeople and how to overcome them with these 4 tips.