You Survived Summer. Now What?
Truly successful operators are constantly looking for threats and making decisions that protect the business.
Why Lightweight Brake Components Matter
Weight reduction is important for cars, too. OE engineering teams have certain goals that they need to meet or exceed.
Add Mustang Mach-E Service To Your Operation
Despite what you may imagine, there are still maintenance and repair opportunities in a Ford Mustang Mach-E.
Don’t Ignore Ride Control To Avoid Customer Complaints
Don’t become apathetic to selling ride control products because customers don’t understand safety – explain it!
Team Appreciation Taken To The Next Level
“Help set and meet the shop’s goals and we’ll all go to Hawaii,” says owner. Team responds, packs bags for vacation.
Charge More for More Brake Jobs
Shops that perform cheap brake jobs are making a dangerous assumption that customers prefer price over quality.
EV-Specific Tires Bring Opportunity To Winter Sales
Winter tires are designed to deliver safety for drivers in wintry weather conditions. EV drivers expect nothing less.
Answer Customer Ride Control Questions By Thinking Like Them
Presenting your customer with inspection results and benefits of replacement will help sell the job.
Boost Customer Satisfaction By Making Hydraulic Hose
Creating hydraulic hose for mission-critical equipment is an often-overlooked profit center.
Answer Your Customers’ Questions About Brake Pads
Our readers ask us the same questions your customers ask you. Here’s how to answer them.
Answering The Phone: Don’t Give Your Customers The Runaround
Is your team equipped so they don’t have to put a customer on hold or transfer them to someone else?
Top Lessons From 10 Years of ‘Selling Smart’
A decade of columns has produced a wealth of tips to increase the success of your business.
