All-New Bosch Clear Advantage Wiper Blades Offer Consistent Performance In All Weather Conditions
Robert Bosch LLC introduces the all-new Clear Advantage Wiper Blade program. The new program reduces the SKU count from 19 in the previous program to 12 part numbers, while increasing the vehicle coverage to more than 98 percent. Blade lengths range from 13 to 28 inches.
Bosch eCat-online Now Available With 360-Degree Pictures, Added Information
Bosch eCat-online has now been expanded by means of additional product information and 360-degree pictures in order to aid in the quick and reliable identification of Bosch products. With the 360-degree pictures, users can now view more than 5,000 spare parts from all sides.
Bosch Aftermarket North American Releases Animated Music Video PSA, Stop The Roadkill
Stop the Roadkill features five characters – including a singing deer and a rapping skunk – sharing their personal stories in a plea for driver safety on the roads. The chorus repeats the central theme, “Don’t be a killer car, let’s see what’s ahead … get your wipers on fleek.”
Bosch Increases Its Aftermarket Product Offerings With 27 New Part Numbers
Robert Bosch LLC has added 27 new aftermarket part numbers to its product portfolio in December. Additions were made to the braking, rotating machines, fuel pumps and throttling devices categories; in addition, a new LED work lamp program was announced.
Bosch Renews Partnership With Weather Channel Meteorologist Jim Cantore To Promote ’88 Feet’ Message
Scheduled to run from the fourth quarter of 2015 through the first quarter of 2016, the integrated campaign underscores the critical importance of visibility to safe driving and is based on the fact that if drivers can’t see clearly for one second while driving at 60 mph, then they can’t see clearly for 88 feet, and a lot can happen in 88 feet.
Bosch Adds 70 New Aftermarket Part Numbers
Robert Bosch LLC has added 70 new aftermarket part numbers to its braking, rotating machines, spark plugs, oxygen sensors, engine management sensors and fuel pump product lines.
Robert Bosch LLC Wins 2015-’16 Auto Care Association Head Of The Class Award
Robert Bosch LLC, Automotive Aftermarket Division, North America was the recipient of the 2015-’16 Head of the Class Award in the large company category. The award is administered by the Auto Care Association Education Committee on behalf of the association to recognize companies that continually invest in employee education and training, and promote the value and benefit that an investment in education and training provides to employees and their companies, as well as the entire auto care industry.
Bosch Committed To Growth Within North America
Bosch invested $235 million in North America and recorded consolidated sales of $11.3 billion in 2014. The company says it plans to double its sales from 2013 to 2020 and continue to grow its profitability. Investment in the region is one step in achieving these goals.
Bosch Adds 31 New Aftermarket Parts
Robert Bosch LLC has announced the addition of 31 new SKUs to several of its product lines in August. New SKUs have been added to Bosch Blue Disc brake pads, ignition coils, throttle bodies, premium oil filters, rotating machines, OE fine wire spark plugs, Aerotwin wiper blades and high-pressure, gasoline direct injection (GDI) fuel pumps.
A New Way To Learn: Bosch Xperience Mobile Tour Comes To Babcox
The Bosch Xperience Mobile Tour made a stop on Aug. 5 at Babcox Media. Editors were invited to experience the simulated virtual workshop, working through a series of real-world vehicle repair problems using Oculus Rift headset technology.
