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Recruit New Techs

As the editor of Shop Owner’s sister publication, Tomorrow’s Technician, I’ve seen schools do an amazing job of laying out opportunities for local businesses to work with their students. Many businesses don’t even realize these opportunities are available, or simply haven’t dedicated their time to building these vital relationships with local schools.

Episode 2: Setting Up an Apprentice Program

Episode 2 of Talking Shop with Shop Owner magazine explores how one shop is tackling the technician shortage head on. Dwayne Myers, president and CEO of Dynamic Automotive shares how his shop’s apprentice programs work. Sponsored by Snap Finance. This podcast is also available through several podcasting apps.  Click these links to access the show

Why You Shouldn’t Cut Back On Digital Marketing

Shop owners and managers have to make decisions every day on parts, personnel, supplies, budgets, free time, family, balance, etc. The list goes on and on, right? From a budget standpoint, you, as an owner or manager, look at sales and expenses. You want to make sure your sales at least meet your expenditures and hopefully exceed your expenditures by a great deal.

How The Department Of Labor Helps You Hire Veterans

Navigating the resources available to you when it comes to finding, hiring and training veterans can be confusing. The Department of Labor’s VETS has a team of Regional Veterans’ Employer Coordinators (RVECs) to connect people with federal, state and local resources, including on-the-job training and apprenticeship programs to help reduce employer costs and facilitate veterans’ employment.

Auto Care Association Discusses Fueling Talent For The Future At National Association Of Workforce Boards Conference

The panel discussed the top challenges to finding and retaining talent in their industries and how the advancement of technology is transforming the jobs and skills needed in their industries.

NATEF And AYES Form New Organization: ASE Education Foundation

“The new combined organization will take advantage of the extremely high ASE brand awareness among consumers, industry and education audiences. It will also provide clarity and simplification of message to help us assist our transportation industry partners in recruiting, training, hiring and retaining a strong, viable workforce now and into the future,” said Tim Zilke, ASE president and CEO.

Workforce Development: Technicians Needed!

It’s no secret that in the automotive industry today, businesses are struggling to find skilled workers. Repair businesses often find themselves competing with each other for the same technicians, and also with other industry segments such as dealerships, collision repair, heavy-duty/diesel, etc.

Cybersecurity For Your Auto Repair Business

Password: fluffy1234. One of our clients asked us to use this for setting up his email, telling us it was the name of his wife’s cat. “Admin” was another client’s request for a username, and he wanted his password to be 1234. Nope! No way, no how! We vigorously refuse to put unsecure passwords in

Web Lingo 101

I must admit it can all be confusing sometimes – domains, URLs, Web servers, the cloud, IP, FTP, search engines, SEO, meta tags, etc. There’s a lot of website development terminology that may or may not mean anything to us. So let me explain some of it. Bookmark this article and keep it available as a handy resource.

Marketing To Millenials

OMG! It’s about time there’s an article about Millennials (also known as Generation Y) and how they use the Internet. Millennials were born between 1980 and 2000, and there are more than 79 million of them in the U.S. Got any of them coming into your shop? Of course you do. And here’s a hint … they’re different!