Publicity: Sometimes Better Than Advertising
I am a believer in “guerrilla marketing,” which is a strategy that allows us to compete with the big guys, without going head to head with them. Most of us cannot compete on the same level as a large dealership or national account, and we shouldn’t. It’s actually more important to find out what the competition is doing and do the opposite.
How Advertising Works
People buy when they are ready to buy, not necessarily when you are ready to sell. Don’t get frustrated if an advertisement does not get the response you were looking for. The purpose of advertising and marketing is to maintain a continuous stream of information to your customer. The more you can connect with your customers and other people in your market area, the more you increase your chances of those people coming to you when they are ready to buy.
Advertising Does Not Work, And I Can Prove It!
Got your attention? Great! Now let me tell you what I really think. Advertising DOES work. Did the title of this article grab your attention? You bet it did. I purposely phrased the title in that way in order to get your attention. That’s advertising.
Bosch Renews Partnership With Discovery Channel’s Storm Chasers To Launch New ICON Wiper Blade Advertising Campaign
Building on the success of the How Storm Chasers Clear the Way campaign introduced last year, Bosch has once again partnered with Discovery Channel for the popular Storm Chasers series to launch a dynamic new advertising campaign for the premium ICON beam wiper blade.
Advertising Campaign for Repair Shop Goes Awry When Glasses Were Never Delivered
First Quality Import in Wilmington, NC, was forced to contact a local TV station for help when a company they hired to help promote their business failed to deliver 1,200 glasses to a local restaurant. The repair shop had paid $1,300 to have their advertisement printed on the glasses. The advertising company has promised to provide a refund.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part 2
In the September/October issue of Shop Owner, we introduced the “new” art of advertising in a modern market, and presented strategies automotive repair shop owners can use to corner their market, maintain loyal customers, and expand their shops’ value and customer base.
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases, Part I
During challenging economic times, nearly everyone in the automotive service industry asks the same nagging question: “How much should I really be spending on advertising?” In truth, the answer to that question should be another question: “Are you spending or investing?”
Roger’s Tire Service Focuses On Customers And Community
Central Ohio Ag Tire Dealer grows business by serving farm customers from a barn.
Hiring Outside of The Box – How to Recruit Top Talent
Here are five of the best ways to build the best team in your shop.
Understanding the Customer Lifecycle
Connect with customers to create repeat business and build your brand.
