It All Starts With You As A Shop Owner
We must be constantly negotiating with and reevaluating ourselves, our goals, our performance, risk, attitudes and lessons learned. If we don’t have predetermined plans for how we will deal with the facets of our businesses and our lives, we will end up in a place we don’t want to be. As we start a new year I see no better time to do just that. Take some time and have a plan ready. Check your goals, reset them if needed. Be prepared for the unexpected, know where you want to be, and you’ll get there!
Help Service Advisors Sell Value And Benefits
We all know that selling the benefits of a particular service is far better than selling parts and labor. But sometimes, especially when we are busy, we forget and fall back into bad habits. To help the service advisors and add value for the customer, we have been changing all of our most common service operations to include a note that features the benefits of the service or item we are presenting to a customer.
Are Your Techs Asking You For Recommendations?
When your techs come to you and tell you they’re stumped, if you give them a recommendation, you’ll lose regardless of the outcome. If you solve the problem, you’ve sent a message to your techs that you’re more knowledgeable than they are, which is not going to build confidence in your employees. But then it gets worse; you’ve also taught them to come to you when they’re up against a wall. This is a lose-lose situation, in that if your recommendation doesn’t solve the problem, the tech will come back to you looking for your next recommendation because you now own the problem.
Money Still On The Table For Aftermarket Students
The Global Automotive Aftermarket Symposium (GAAS) Scholarship committee reminds the industry that scholarship funds are still available to students pursuing a career in the aftermarket. Industry members with sons or daughters in need of financial assistance to support their aftermarket education efforts are encouraged to have their children apply now.
Two Oregon Students Win 62nd Annual Ford/AAA Auto Skills Competition
In addition to thousands of dollars in scholarships, the winning team will job shadow Roush Fenway Racing’s NASCAR Nationwide Series No. 6 Ford team leading up to and during the Subway Jalapeno 250 on July 1 at Daytona International Speedway.