Chino Autotech Prides Itself In Customer Care And Expert Repairs
Jim O’Neill and his Chino, CA-based repair facility, Chino Autotech, have earned enough accreditation to make a cardiologist blush. The shop is an Auto Club of SoCal Approved Auto Repair Facility and an Auto Value Certified Service Center. O’Neill sits on the NASTF Service Information/Communications Committees; he is an ASE CMAT-L1, Calif. Smog Check Technician and an AMI AAM Accredited Automotive Manager. Jim also completed Northwood University’s Leadership 2.0 course in 2009.
Attitude And Appearance Are Everything: First Impressions Run Deep In Attracting And Keeping Customers
As business owners, there are two types of customers that we need to focus on: external and internal. Let’s first talk about the internal type, our employees. Although we don’t think of our employees as customers, in a roundabout way they are our customers.
Eight Pay Program Tips That Generate Happy Technicians
In the coming years, no component of your business will be more critical to your success than the caliber of the people who work with you. In order to hire and keep superstar employees at your shop, you need to have pay programs in place that ensure they stay motivated and happy to be a part of your team.
Signage And Projecting A Professional Image: A Cohesive Message Ensures Optimal Impact Of Your Shop’s Brand
This article is the first of a multi-part series where we will discuss shop signage and image. We’ll talk about what message you’re communicating without even uttering a word to your customer. We will look at ways for you to improve on the message you’re sending and help you set your shop apart from your competition.
Community Involvement Fuels Shop Success: Servando Orozco’s Shops Benefit From Establishing Customer Trust And Loyalty
From the outside looking in, one would never guess that Servando Orozco, owner of two successful Orozco’s Auto Service shops in Long Beach, CA, had any regrets about starting his business. After all, starting out as a technician, he realized his dream of opening his first shop in January 2000. But a wakeup call came in the form of a rather large tax bill six years ago.
Is It Safe In There? Protecting Your Shop From Hidden Dangers
Have you ever noticed that extension cord stretched across the floor? How about that air hose? A couple of parts here, or there? What about your lifts? No big deal, right? Well, these things can be a big deal, if you’re not careful.
Executive Interview: Carolyn Cook, ACDelco General Director
Carolyn Cook, ACDelco general director, has been a field parts representative, regional parts manager, parts processing center plant manager and – most recently – director of aftersales for Chevrolet Europe. Since taking the reigns of ACDelco in July, Cook has spent a considerable amount of time on the road, talking with warehouse distributors and independent service centers about their businesses.