November/December 2011 Archives - Shop Owner Magazine
How To Get Paid On Time

With the current economic conditions, the collection of accounts receivables is becoming more and more of a challenge. Strengthening your collection procedures may allow you to improve collection rates and shorten the aging days of your accounts receivables.

Hit These Five Targets For Extremely Satisfied Customers

There’s a lot of discussion these days about providing superior customer service – in fact, this subject is the cornerstone of my Pinnacle Performance sales and customer service training for the tire/auto service industry. For a great example of how superior customer experiences correlate to increased profitability, look no further than Starbucks.

How To Find And Hire High-Quality Employees

Computer technology may be an earth-shaking breakthrough in gathering information, but it can’t always help with one simple problem common to shop owners everywhere: How to find good employees.

A Guaranteed Management Tip For 2012

In addition to setting clearly defined goals and deadlines for each position, you also need to establish what we at Elite refer to as Minimum Levels of Acceptable Performance. Your employees need to know how they’ll win by reaching the goals that have been established for them, and they will also need to know the consequences for not meeting the minimum levels of acceptable performance.

Before Investing More In Your Auto Repair Marketing …

When car counts aren’t what they need to be, most shop owners will pump more money into their auto repair marketing efforts. But before you invest one more dime in your marketing campaigns, you should first make sure that you’re doing a good job of converting your current leads into customers.

The True Essence Of Selling

In a world where service advisors don’t want to be considered salespeople, we need to search our souls. Why is it that “selling” has become a dirty word? Why is it that we cringe at the term “sales?” It’s simple! Most service advisors do what they do each day because they care about people.

Service Advisor Sales Tip: ‘How Long Will It Take?’

When a customer shows up at 10:00 a.m. and asks “How long will it take for an oil change?” what most service advisors will do is answer with a specific time estimate. The superstar service advisors know better, so they’ll ask the customer, “How soon do you need it?”

Close Out With a Great Year – Incentives Are the Answer!

During December it’s easy for people in the auto service and repair business to find excuses for why their sales are down. They’ll tell themselves that people have the holiday season on their minds, they’re busy shopping instead of taking good care of their automobiles, etc. Don’t buy into any of these excuses!

Every Time I Come In … You’re Telling Me I Need Something

Heard this one before? When a first-time customer comes into a service facility, it’s not uncommon for service advisors to “hold back” on some of the recommendations.

Sell More Diagnostic Services

Your customers are far more likely to believe what they see than what they hear, because being able to visualize a problem and solution provides them with verifiable information that makes their decisions easier.

Building Your Brand: More Than Just Creating A Logo

In the July/August 2011 issue, we reviewed the value of developing a brand for your company, built on the “promise of an experience.” Oftentimes, people assume that a brand is just a logo used on marketing materials. A brand goes far beyond having a logo.

Waste Not, Want Not: Waste Oil Heaters Can Drastically Cut Costly Shop Heating Bills

The first time I was introduced to a waste oil heater was more than 20 years ago while I was working for Toyota. The heater burned the waste oil that accumulated from oil changes and transmission flushes to produce heat for the shop. It was a great way of getting around the high costs of natural gas used in conventional heaters, plus it got rid of all the used oil that the shop produced.