January/February 2019 Archives - Shop Owner Magazine
Shop Profile: Rawcliffe’s Service Center

Not many businesses can boast that they’ve been around for more than a century. Rawcliffe’s Service Center in Hampden, Maine, is one of the few shops across the country with that prestigious distinction.

The Do’s And Don’ts Of Geotargeting

Geotargeting has opened up a whole new world of opportunities for marketers, and for good reason. The ability to reach your target customer based on where they are spending their time is a revolutionary advancement, increasing a business owner’s chance of delivering the right message at the right time.

Ongoing Business Plans

A Harvard University study found that the amount of time spent on assembling a business plan is directly related to that business’s success. Owners who spend six months or less on the plan ended up with an 80% failure rate, but those who spent a year or more on the plan had an 80% success rate.