‘Driving Innovation’ Road Tour Showcases Bosch Leadership in Automotive Technology
Bosch launched “Driving Innovation,” a dramatic interactive traveling road tour at this year’s Indy 500 to demonstrate Bosch’s leadership in advancing automotive technology and building business for parts stores and service facilities.
Brad Keselowski Drives on Fumes to Win NASCAR STP 400, Crew Chief Paul Wolfe Named MOOG ‘Problem Solver of the Race’
Brad Keselowski and crew chief Paul Wolfe nursed the #2 Miller Lite Dodge’s final drops of fuel over the closing eight laps at Kansas Speedway to win Sunday’s NASCAR STP 400 Sprint Cup race. It was the first win of 2011 for the Penske Racing-owned team and carried an additional bonus in the form of Wolfe’s first-ever MOOG Chassis Parts “Problem Solver of the Race” Award from Federal-Mogul Corporation.
Federal-Mogul Adds Nearly 60 High-Volume MOOG Steering and Suspension Parts for European, Asian and Domestic Applications
Federal-Mogul’s MOOG steering and suspension product line has been expanded to include nearly 60 additional high-volume replacement control arms, sway bar links, ball joints, tie rod ends, coil springs and other components for late-model European, Asian and domestic applications.
Green Initiatives, Quality Service Keep Customers Coming Back to Swedish Automotive
What started as a hobby for Swedish Automotive Co-owner Dave Winters has turned into a successful automotive repair business that keeps raising the bar in terms of customer service and quality repairs. Today, the Seattle shop caters to owners of Volvo, SAAB, Subaru and Mini Cooper vehicles in a new facility specifically designed not only with the repair process in mind, but to be environmentally friendly as well.
Integrity, Family Atmosphere: Formula for Success at Marshall Motors
As a shop owner, hiring a new technician can be daunting task: finding the right recruiting avenues, narrowing down the applicants and, then, hopefully, making the right choice. But for Thom and January Marshall, siblings and co-owners of Marshall Motors in Dallas, the process takes a unique turn to ensure the right person is hired for the job.
Good Interviewing Takes Time and Preparation, Part 2
In Part 1 of this article in the March/April issue, I discussed how investing ample time in the interview process can prevent hiring the wrong person for the job, as well as employee turnover, because you can get a more accurate assessment of a candidate’s qualifications. This article will continue with that discussion, zeroing in on how to properly assess a job prospect’s skill sets.
Executive Interview: Jim Dirksen, Vice President of Sales and Marketing, North and South America, Vehicle Service Group (VSG)
Vehicle Service Group (VSG) comprises eight major vehicle lifting and collision repair brands, including Rotary Lift, Revolution Lift, Forward Lift and Chief Automotive Technologies. As vice president of sales and marketing, Jim Dirksen leads the teams that promote and sell all of VSG’s lift brands throughout North and South America.
National Car Care Month a Resounding Success
Increased industry participation and a multi-platform marketing communications program helped make National Car Care Month in April a resounding success.
How to Obtain Customer Testimonials
Even though we now live in a digital world, customer testimonials still play an important role in the decision process for consumers. In fact, due to the amount of research potential customers conduct online before visiting your automotive shop or store, it could be argued that customer testimonials are more important than ever.
10 Ideas to Improve Shop Profitability
Profitability is the number one concern of shop owners across the country. And, as the cost of running a shop continues to escalate, it’s important to always keep your eyes open for ideas you can implement to improve sales, cut costs and make your shop more profitable.
WIX Filters Announces the Fast Cars and Country Stars Sweepstakes
WIX Filters, a member of the Affinia Group family of brands, through a partnership with the Performance Racing Network, is bringing race fans the Fast Cars and Country Stars Sweepstakes, which will provide one winner with a grand prize trip for two in 2012 to the capital of country music, Nashville, TN, and Bristol Motor Speedway for a NASCAR Sprint Cup Series Race.
Federated Kennys Racing in the Dirt for Charity at Annual ‘Prelude to a Dream’
As they have for each of the past six years, Federated spokesmen Kenny Schrader and Kenny Wallace will participate in the seventh annual “Prelude to the Dream” dirt track race on June 8 at the Eldora Speedway in Rossburg, OH. Although they are Federated Racing teammates, the Kennys will race their Federated dirt track cars against each other to raise money for four children’s hospitals.