Mark Claypool, Author at Shop Owner Magazine
Addressing Cyber Security In Your Repair Shop

There are many steps you can take to make it harder for hackers to hit you, but nothing is impenetrable.

Addressing Cyber Security In Your Repair Shop

There are many steps you can take to make it harder for hackers to hit you, but nothing is impenetrable.

Does Your Website Have Effective Calls To Action?

Your website needs to make it easy for visitors to take the next step toward becoming a customer.

Revolutionize Your Repair Shop With Texting Technology

Text messages outnumber phone calls five to one. An amazing 98% of text messages are opened. Take a guess at how many text messages are read within the first three minutes of being received … 90%!

Why You Shouldn’t Cut Back On Digital Marketing

Shop owners and managers have to make decisions every day on parts, personnel, supplies, budgets, free time, family, balance, etc. The list goes on and on, right? From a budget standpoint, you, as an owner or manager, look at sales and expenses. You want to make sure your sales at least meet your expenditures and hopefully exceed your expenditures by a great deal.

What Facebook’s Data Breach Means For Repair Shops

What used to be 2,700 words is now 4,200 words – and a major security breach brought it to pass. I’m talking about Facebook’s new data privacy policy. Like you, I usually just click “accept” on policy statements for things I participate in online, apps I download to my phone and software I purchase. I don’t typically read these overly complicated, vague legal documents. And Facebook CEO Mark Zuckerberg was quick to point out, in front of Congress in the last month, that more than 2.1 billion of us agreed to their terms.

Pitfalls Of Third-Party Review Sites (And What To Do About Them)

The reputation you’ve built for years can be torn down with a single poor online review, especially when you don’t respond to it. Google reviews are the most important because of the impact they have on local search visibility and the ranking boost it can give your website. Many third-party review sites are out there as well – Yelp, for example, and even some in-industry sites.

Web Presence Management: Beware Of Online Thieves And Extortionists

The purpose of having a presence online is to get more cars to fix. Anything else is ancillary to that. But there are robbers and extortionists, metaphorically speaking, who can hold you back, cost you too much and stand in the way of getting traffic to your website and brand exposure from your social media accounts.

Web Presence Management: Hot Stuff – Giving Your Business Brand A Voice

We often come across shops that don’t have a logo; they just use their name. But shouldn’t we take a page out of the playbooks of the biggest companies in the world and have an identifiable logo?

Web Presence Management: SEO Revisited

Can people find your business online? What if they don’t know your shop by name? If they’re looking for a repair shop online, will they be able to find you?

Web Presence Management: Using Images To Convert Visitors To Customers

To make your page pop and make a connection, you have to give your website some thought. You have to walk a mile in your target audience’s shoes and think, what will capture their attention, draw them in and build their trust? People. Happy, smiling people.

Web Presence Management: Google Reviews

Google search rankings are positively impacted by good reviews for your business. Conversely, poor reviews will negatively affect your rankings, and, just as bad, negatively impact someone’s decision on whether or not to entrust the care of their vehicle to you.