How To Handle Angry Customers: Using Emotion To Your Advantage
Auto repair shops and parts stores face a unique challenge: The majority of their customers are uncomfortable in the world of vehicle maintenance and repair. They’re intimidated. And on top of that, they’re fearful of the potential cost of fixing their car or purchasing a critical maintenance part – so emotions are running high from the get-go.
Handling Angry Customers
Usually the reason your customers get angry is because they feel they’ve been taken advantage of, or they’ve made the wrong decision in choosing you. That’s also when, just like you and I, they’ll begin to feel either stupid or foolish, and their emotions of fear and anger will begin to take over.
How To Sell Service, Not Price
How do you explain to customers why your recommendations are not based on being the low-price provider?
Shop Management – Accountability
Ways to use measurement and accountability to grow your shop all year long.
Suspension 101: Active Ride Control Diagnostics
The key to servicing passive ride control systems is proper information and understanding precisely how they operate.
Appealing To Industry To Answer AAPEX Travel Prayers
Planning and preparation help – faith in our automotive partners is absolutely critical.
Why Your Marketing Isn’t Working As Well As You Think
Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts.
9 Ways to Manage a Negative Review
The customer isn’t always right, but the customer is still the customer. What do you say when they’re wrong?
Technology, The Double-Edged Sword
All of the techs in my shop have made more than $100,000 each of the past two years.
Bad-Mouthed Online? How Your Business Can Recover From A Negative Online Reputation
Perception can be reality when it comes to your business’s reputation. Controlling the public perception of your shop is important not only for attracting current customers back to your business, but also for bringing in new clients.
