Yokohama Named Title Sponsor Of 2021 Jeepspeed Race Series

Yokohama Named Title Sponsor Of 2021 Jeepspeed Race Series

Yokohama’s GEOLANDAR M/T G003 to be the spec tire.

Yokohama Tire has a new off-road racing partner: Jeepspeed. Starting in 2021, Yokohama will be the title sponsor and exclusive tire provider in the Yokohama Tire Jeepspeed Race Series. 

Jeepspeed is a class within the Best In The Desert (BITD) racing series. In 2021, Jeepspeed will be featured in all five BITD events, plus the Mint 400. Yokohama’s GEOLANDAR M/T G003 is the spec tire. The 2021 BITD season opener kicks-off Jan. 13-16 at the Bluewater Resort Parker 425 in Parker, Arizona. 

“We’re really looking forward to our new partnership with Jeepspeed and the 2021 Yokohama Tire Jeepspeed Race Series,” said Fardad Niknam, Yokohama Tire’s senior director of product planning and product marketing. “There’s a good reason the Jeepspeed Series keeps getting bigger and bigger every year. It’s a highly competitive desert racing series that’s designed to keep the cost of racing down so more people can try it. We feel it’s an excellent fit for our GEOLANDAR tires.”

“All of us here at Jeepspeed are super-excited to welcome Yokohama Tire to the Jeepspeed family,” said Mike Barnett, Jeepspeed’s president. “Without support from sponsors, we can’t do what we do. Yokohama is looking forward to continuing their deep history in desert racing by partnering with Jeepspeed. Our combined effort will fortify Jeepspeed as a premier series in desert racing.” 

Yokohama’s extensive list of 2020 North American-based motorsports activities – both on- and off-road – also includes the Porsche GT3 Cup Challenge USA by Yokohama, the Porsche Sprint Trophy USA West, the Porsche Pikes Peak Trophy by Yokohama, Global Time Attack and Super Lap Battle USA, SCORE, Crandon International Raceway sponsorship, 24 Hours of Lemons, Subaru Motorsports USA partnership, TrophyLite, Yokohama NORRA Mexican 1000 and Yokohama Sonora Rally.

You May Also Like

Northwood to Host Career Fair on Feb. 15

The fair allows companies to discuss job openings and identify future talent.

Looking for career opportunities or employees? Northwood University will host a career fair from 1-4 p.m. on Thursday, Feb. 15, at its Hach Student Life Center at its main campus in Midland, MI. Companies across the automotive aftermarket are encouraged to register. The fair allows companies to discuss job openings and internship opportunities and start identifying future talent, Northwood said.

New ASE Leadership, Board Members Assume Roles

Dave Johnson has become ASE president and CEO, replacing Tim Zilke.

Mitchell 1 Names ‘Thank You Thursdays!’ Sweepstakes Winners

Six auto service professionals in the industry each won a $100 gift card.

Gentex to Demonstrate Automotive Tech at CES 2024

Gentex will showcase its collaboration with ADASKY, focusing on advancing thermal imaging technology for the automotive industry.

Bridgestone Donates 12 Vans to Boys & Girls Clubs for Youth Transportation

Bridgestone grants $400K for youth transportation to 20 Clubs, aiding clubhouse access.

Other Posts

Transtar Holding Co. Acquires Arch Auto Parts

Arch Auto Parts will become part of Transtar’s NexaMotion Group.

ADD Group Honored with Awards from Advance Auto Parts, ACDelco 

The group received two important Marketing Excellence awards.

Antero Automotive Wins 2023 Gold MarCom Website Award

Antero Automotive specializes in European auto repairs.

U.S. House To Vote to Stop EPA Emissions Mandate

SEMA-backed bill would stop EPA from finalizing federal emissions standards.