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With New Year Comes Launch Of New Look For ASA

The Automotive Service Association (ASA) is excited to announce that it has given its logo a facelift. The new logo has a fresh and modernized look - in conjunction with the association's focus on staying relevant to today's repair professional.

Shop Owner Staff
By Shop Owner Staff

fessional. Last year, ASA celebrated its 60th anniversary and implemented several initiatives to ensure it continues to meet the needs of its members.             

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“ASA is sharply focused on relevancy in its service to today’s automotive repair professionals. We are examining the association from all angles to provide the best possible programs, trade shows and opportunities for repairers. Our logo enhancement essentially is a visual indicator of these ongoing initiatives,” said Ron Pyle, ASA president and chief staff executive.
            

“The look is new and fresh, yet still similar enough to our previous logo – which is a strong and identifiable brand for the automotive service and repair field,” said Angie Wilson, vice president of marketing and communications.
            

ASA members may use the logo immediately. Images and logo guidelines are available 24/7 on ASA’s newly redesigned website (best viewed using the Firefox browser). Members can log into www.ASAshop.org and then visit Tools & Resources > Members Only > Download ASA logos. For assistance obtaining your username and password to access the Members Only area, contact ASA’s membership services team at (800) ASA-SHOP, ext. 361.
            

The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry.
            

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to http://www.ASAshop.org, or visit ASA’s legislative website at http://www.TakingTheHill.com.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

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By Joe Marconi of Elite

Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.

Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.

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