Winner Of Raybestos 1964 GTO-R Road Racer Announced At SEMA -

Winner Of Raybestos 1964 GTO-R Road Racer Announced At SEMA

Nina Murray of Flesherton, Ontario, Canada, was publicly announced as the winner of the Raybestos 1964 GTO-R from the brand's summer 2011 North American promotion. Murray's name was drawn as winner from more than the nearly 60,000 unique entries received.

Nina Murray of Flesherton, Ontario, Canada, was publicly announced as the winner of the Raybestos 1964 GTO-R from the brand’s summer 2011 North American promotion. Murray’s name was drawn as winner from more than the nearly 60,000 unique entries received. The announcement was made earlier this week in the Original Parts Group booth at the SEMA Show by Raybestos brand representatives, builders Kevin Tully and Chad Hill from Hot Rod Chassis & Cycle, and dozens of other build partners involved in the project.     

“My husband and I are so thrilled about this prize. We used to go to car races at the local track in Varney when we first started dating, so it’s pretty cool that we have won our own race car. Since we can’t make it to Las Vegas, we already have plans to attend the auto show in Detroit to see it before it’s ours in June” said Murray. “We’re very excited!”  

With the announcement made, Murray must patiently wait until June 2012 to receive the keys to her new car. Until then, the Raybestos ’64 GTO-R is scheduled for additional TV and on-track appearances, and will tour the car show circuit. The car will compete in this weekend’s OPTIMA Batteries Ultimate Streetcar Invitational, and is scheduled for featured display at upcoming high-profile shows such as the Muscle Car & Corvette Nationals, and 2012 Detroit Autorama.  

The Raybestos ’64 GTO-R was built to handle racetrack duty like no other mid-1960s muscle car. While retaining a vintage outwardly appearance, its suspension was entirely re-imagined, nearly 800 pounds of weight eliminated, and was then equipped with a 700 horsepower GM LSX 454 engine and Raybestos NASCAR-spec racing brakes.

“Kevin, Chad and the crew at HRCC built something truly special in this ultra-high performance GTO-R.  In a sea of impressive muscle car builds, this one really makes you stand up and take notice,” said Josh Russell, director of sales and marketing at Affinia Global Brake and Chassis, manufacturer of Raybestos Brakes & Chassis products.

During the sweepstakes, the interactive website RaybestosGarage.com offered a behind-the-scenes view of the entire build process. Visitors got the inside scoop on everything from design inspiration, to chassis and suspension fabrication, engine tuning, brake package engineering, custom paint and on-track testing.

The Raybestos brand’s award-winning sweepstakes and promotion programs have consistently captured industry-wide attention, increasing sales and celebrating its racing heritage. In 2012, DIYers, hot-rodders, mechanics and race fans can look forward to several exciting new Raybestos brand initiatives and an all new sweepstakes giveaway vehicle build to be announced soon.

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Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
Program.

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