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What’s The Buzz Over Electric Vehicles? Mainstream Appeal Sparks Demand

What makes them so attractive? With lower-than-average ownership costs, increased driving ranges and the latest advanced safety features, AAA sees a strong future for electric vehicles, says Mary DellaValle, editor of ImportCar magazine.

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Mary became editor of Tire Review in April 2019. She joined Babcox Media in 1988 as the senior editor of Brake & Front End. In her 32-year career with Babcox, Mary has contributed across the brand portfolio in a variety of ways, most recently serving as the editor of ImportCar before joining the Tire Review team. Her appointment to Tire Review makes her only the 10th editor of the brand in its 118-year history.


While the popularity of electric vehicles can rise, then plummet, it seems to be surging — again. One in five U.S. drivers want an electric vehicle, according to a new study by AAA. That’s 50 million American drivers who will likely buy or lease an electric vehicle as their next purchase.

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What makes them so attractive? With lower-than-average ownership costs, increased driving ranges and the latest advanced safety features, AAA sees a strong future for electric vehicles.

Today, electric vehicles have mainstream appeal,” said Greg Brannon, AAA’s director of Automotive Engineering. “While concern for the environment is still a major motivator, AAA found U.S. drivers are also attracted to the lower long-term costs and advanced technology features that many of these vehicles offer.”

While “range anxiety” is starting to diminish, the survey also found that reliability is a key factor for those who are evaluating which vehicle – electric or hybrid – to buy. Other priorities include crash ratings, acceleration and handling, and advanced safety technology.

Widespread adoption depends on a few key factors, including the availability of charging stations (which has grown to more than 16,000 in the U.S.). And, consumer expectations for “charging time while on the road” may not align with reality. Seven-in-10 Americans (68%) feel that while out driving, a charging time of no more than 30 minutes is a reasonable amount of time to wait.

This uptick in electric vehicle interest spells good news for you, as it presents an additional profit center for repairs — especially since several imports are in the spotlight with having earned AAA’s Top Green Vehicle Award, in several categories:

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Category — Vehicle
Overall Tesla Model X 75D
Compact Car Nissan Leaf SL
Midsize Car BMW 530e i-Performance
Large Car Tesla Model S 75
SUV/Minivan Tesla Model X 75D
Best Under $30K Kia Niro LX
Best Over $50K Tesla Model X 75D

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