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What’s The Buzz Over Electric Vehicles? Mainstream Appeal Sparks Demand

What makes them so attractive? With lower-than-average ownership costs, increased driving ranges and the latest advanced safety features, AAA sees a strong future for electric vehicles, says Mary DellaValle, editor of ImportCar magazine.

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The editor of ImportCar magazine for the majority of her 30-year career at Babcox Media, Mary has also worked on several custom publishing pieces for some of the major automotive OEMs. Her unique perspective of the import marketplace allows her to tailor the content of custom pieces to deliver our clients’ message with impact to a target audience. As an integral part of the Babcox editorial team, Mary assists with many other duties, including corporate communications and digital media properties.


While the popularity of electric vehicles can rise, then plummet, it seems to be surging — again. One in five U.S. drivers want an electric vehicle, according to a new study by AAA. That’s 50 million American drivers who will likely buy or lease an electric vehicle as their next purchase.

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What makes them so attractive? With lower-than-average ownership costs, increased driving ranges and the latest advanced safety features, AAA sees a strong future for electric vehicles.

Today, electric vehicles have mainstream appeal,” said Greg Brannon, AAA’s director of Automotive Engineering. “While concern for the environment is still a major motivator, AAA found U.S. drivers are also attracted to the lower long-term costs and advanced technology features that many of these vehicles offer.”

While “range anxiety” is starting to diminish, the survey also found that reliability is a key factor for those who are evaluating which vehicle – electric or hybrid – to buy. Other priorities include crash ratings, acceleration and handling, and advanced safety technology.

Widespread adoption depends on a few key factors, including the availability of charging stations (which has grown to more than 16,000 in the U.S.). And, consumer expectations for “charging time while on the road” may not align with reality. Seven-in-10 Americans (68%) feel that while out driving, a charging time of no more than 30 minutes is a reasonable amount of time to wait.

This uptick in electric vehicle interest spells good news for you, as it presents an additional profit center for repairs — especially since several imports are in the spotlight with having earned AAA’s Top Green Vehicle Award, in several categories:

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Category — Vehicle
Overall Tesla Model X 75D
Compact Car Nissan Leaf SL
Midsize Car BMW 530e i-Performance
Large Car Tesla Model S 75
SUV/Minivan Tesla Model X 75D
Best Under $30K Kia Niro LX
Best Over $50K Tesla Model X 75D

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