Better Battery Service: A Two-Part Webinar Series - Shop Owner Magazine

Better Battery Service: A Two-Part Webinar Series

Speakers

  • Jeff Barron, Supervisor, Engineering and Technical Services, Interstate Batteries
  • Andrew Markel, Director of Content, Tech Group

Sponsored By Interstate Batteries

Date: March 31, 2020

Take your shop’s skills to the next level when it comes to selling and diagnosing batteries. In this two-part training series, experts will help you build a battery strategy customized to your shop, your technicians, and the modern vehicles you service. According to JD Power, batteries are the most frequently replaced component not related to normal wear and tear in three-year-old vehicles. The importance of battery sales is only going to increase as vehicles age.

Part 1: Maximizing Your Shop’s Battery Business
Tuesday, March 31 — 2pm EDT
Changes in vehicle technologies are having a big impact on batteries. These changes are creating opportunities for skilled shops – and barriers for retailers and parts stores. This 30-minute training session will give you tools and techniques you can implement today to capture more sales and service dollars from your customers. You’ll learn about:

  • Developing a charging systems inspection routine
  • Building trust with the customer by communicating with them about the condition of their battery
  • Establishing a smart battery business based on analytics
  • Charging your customer for battery and charging system diagnostics

Part 2: Advanced Battery Inspection and Diagnostics
Thursday, April 30 — 2pm EDT
Learn how new technologies such as stop/start, ADAS and intelligent power management systems are changing inspections and diagnostics. The 30-minute training will cover how to use an advanced battery tester, scan tool, and scope to diagnose the charging system and battery issues. The presentation will cover:

  • Performing battery resets and registrations
  • Diagnosing modern power management systems from domestic and import nameplate manufacturers
  • Diagnosing battery-related generic and manufacturer trouble codes
  • Testing cranking voltage drops with a scope
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