People often long for the good old days but – let’s be honest, in today’s automotive world, the right now is pretty exciting too. Cars are more exciting than ever – they’re faster, more fuel efficient…
But guess what – most of your customers aren’t driving them. The average age of vehicles on the road today is an impressive nearly 12 years. And in less than 20 years, that age has increased by more than two years!
Credit vehicle manufacturers for building longevity into vehicle bodies and components – and credit lubrication experts for designing the motor oils and other essential fluids capable of extending these vehicles’ lifespans.
Your customers are demanding – and getting – more from their aging vehicles. You can help them. High mileage vehicles – which make up nearly 2/3 of the vehicles on the road – offer a big opportunity that many shops are failing to capture. When they ARE presented with the chance to upgrade their next oil change to a high-mileage, synthetic blend or full-synthetic motor oil, most customers recognize that they are giving their engine what it really needs – protection for aging components.
Today’s full synthetic high mileage products are designed for anyone who wants to maximize their engine performance while protecting it from the four primary causes of engine failure (heat, friction, deposits and wear). With highly refined base oils to provide the best lubrication at all temperatures while minimizing thermal breakdown and the proper blend of chemical additives to protect both the oil and the engine customers and their cars will get what they need.
And when you’re the one keeping their high mileage vehicle operating, you’ll naturally discover other components of a mechanical nature that need attention as well.
The next time your regular customer rolls in in the same old car with the same old complaints, offer him a chance to refresh the relationship. Remind him that even normal driving habits eventually result in high mileage on the odometer. Your service team has the opportunity to keep these customers repeat customers for many years to come by remembering to recommend the right oil for each application.
