TIA Releases New Consumer Education Video -

TIA Releases New Consumer Education Video

The Tire Industry Association (TIA) recently announced that the first in a series of consumer education videos has been released. Tire Safety Starts with Proper Tire Repair briefly explains why proper tire repair is necessary, as well as the basic guidelines, limitations and procedures for repairing tires.

The Tire Industry Association (TIA) recently announced that the first in a series of consumer education videos has been released. Tire Safety Starts with Proper Tire Repair briefly explains why proper tire repair is necessary, as well as the basic guidelines, limitations and procedures for repairing tires. TIA plans to release three more Tire Safety Starts With… consumer education videos in 2013 to promote the Association’s new tagline, "Tire Safety Starts Here."

"While TIA has been primarily focused on technician training over the past decade, the Board recognized that we couldn’t continue relying on others to send the right messages to motorists," said Randall Groh, TIA President. "Training is our top priority next to Government Affairs, so we decided to embark on our own consumer education campaign and take the lead in viral marketing."

The running time for Tire Safety Starts with Proper Tire Repair is just under five (5) minutes long and will be posted on TIA’s new YouTube channel, TireSafetyStartsHere.

"All of the new consumer education videos will also be available for free download and there will be no restrictions regarding duplication or distribution," said Roy Littlefield, TIA Executive Vice President. "TIA is still anxiously awaiting a decision from the National Highway Traffic Safety Administration (NHTSA) regarding the consumer information and education program mandated by the Energy Independence and Security Act of 2007. This video is an example of how TIA plans to educate motorists, and we are hopeful that NHTSA will include us in the effort to create informed tire consumers."

Tire Safety Starts with Proper Tire Repair places a camera inside the tire so drivers can see what happens to the tread each time the tire makes a revolution. After multiple revolutions, the tire runs over a nail and viewers get a slow-motion replay of what it looks like inside a tire when a nail pokes through the innerliner.

"TIA has always taken a lot of pride in the quality of our training videos," remarked Kevin Rohlwing, TIA Senior Vice President of Training. "Our programs are known for using creative images to make a point, and we are very pleased with the footage inside the tire. We hope it’s the type of video that will resonate with YouTube viewers and send the message that proper tire repair plays a vital role for tire safety."

To view the video visit www.tireindustry.org and click on the homepage link or go directly to http://tinyurl.com/Proper-Tire-Repair.

For information regarding the free download, contact TIA at [email protected].

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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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