Thousands of Prizes, including 'Ultimate College Football Experience' Trip Package, Available Through Wagner ThermoQuiet 'Fall Blitz' Promotion -

Thousands of Prizes, including ‘Ultimate College Football Experience’ Trip Package, Available Through Wagner ThermoQuiet ‘Fall Blitz’ Promotion

Automotive parts counter people and professional technicians can earn chances to win thousands of prizes - including tailgating gear, sports-themed outdoor apparel and an "Ultimate College Football Experience" trip package - through the Wagner ThermoQuiet (TQ) "Fall Blitz" promotion from Federal-Mogul.

Automotive parts counter people and professional technicians can earn chances to win thousands of prizes – including tailgating gear, sports-themed outdoor apparel and an “Ultimate College Football Experience” trip package – through the Wagner ThermoQuiet (TQ) “Fall Blitz” promotion from Federal-Mogul.

From July 1 through August 31, 2011, counter professionals can earn a TQ Fall Blitz game piece when they complete each qualifying sale of Wagner ThermoQuiet brake pads. Each game piece includes two prize entry levels – one for the counterperson and one for the professional technician who will install the pads.  Each level is imprinted with a special phrase that can be entered online at to determine if the participant has won any of the thousands of TQ Fall Blitz prizes, including portable propane grills, seats, coolers and ESPN branded gear including hooded sweatshirts, T-shirts and caps, among other items.

Participants who visit can also enter the “Ultimate College Football Experience” sweepstakes, which will award a grand-prize trip for two to the 2012 college football “national championship” bowl game. In addition, 10 runners-up will receive complete tailgate equipment packages featuring a propane grill, seats, fold-up table and cooler.

To help maximize demand for Wagner ThermoQuiet brake pads – and increase the rewards opportunities for participating counter professionals and technicians – Federal-Mogul will support the “TQ Fall Blitz” promotion with a rebate program that will offer consumers up to $50 per brake repair.

“The ‘TQ Fall Blitz’ will help introduce the benefits of Wagner ThermoQuiet brakes to millions of consumers while rewarding the professionals who sell and install these world-class brake pads,” said Michael Proud, director of marketing, North America, Federal-Mogul. “This program is another powerful competitive advantage for distributors, jobbers and automotive service businesses that want to grow their shares of the brake repair market.”

Award-winning Wagner ThermoQuiet brakes feature highly advanced, exclusive friction formulations and Federal-Mogul’s Integrally Molded Insulator (IMI) one-piece pad design and unique Wagner EDGE Laser-Shaped Friction technology for quieter performance, superior stopping power and longer pad life. ThermoQuiet pads, shoes and related products are available for virtually any popular foreign-nameplate or domestic application.

For more information regarding Wagner ThermoQuiet brakes and the “Fall Blitz” promotion, contact your Wagner ThermoQuiet provider or visit

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of

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