City Pages: A Growth Strategy Very Few Repair Shops Know About
There are fancy Google terms for it, but the bottom line is you create a single webpage that is dedicated specifically to any town from which you want to pull business. This page is known as a service-area-specific page or sometimes referred to as a geo-targeted page. For our purposes, we will adopt a term that has become more popular as more people learn about the power of this strategy: “city pages.”
How To Set Up A City Page In 10 Steps
This is a step-wise progression through the process of creating city pages. While many business owners may not want to execute this personally, you can hand this off to a writer who can produce the copy for the webpage that your webmaster can execute.
Pitfalls Of Third-Party Review Sites (And What To Do About Them)
The reputation you’ve built for years can be torn down with a single poor online review, especially when you don’t respond to it. Google reviews are the most important because of the impact they have on local search visibility and the ranking boost it can give your website. Many third-party review sites are out there as well – Yelp, for example, and even some in-industry sites.
Case Study: Harry J. Weirich Auto Repair – The Shop Next Door
Technology, specifically for marketing our businesses, doesn’t always come naturally. This month, I decided to get out of my own office and get a better understanding of the challenges and pitfalls facing new shop owners as they try to build awareness and clientele, says Jeff Phillip, Digital Development Manager, Babcox Media.
Will A Few Unhappy Customers Kill Your Chances Of Selling Your Shop For Top Dollar?
Just a handful of negative social media reviews can paint an inaccurate picture that poisons the sellability of your thriving business. Develop an action plan now to avoid scaring off buyers later.
University Of The Aftermarket Announces New Online ‘Social Media Management’ Course
Marketing practices have dramatically shifted with the rise of social media and the growth of new devices, platforms and applications.
Staying Connected In An Increasingly Mobile World
When most people think of connecting via mobile devices, they think of apps. Then they subsequently think, “I can’t afford to build an app to connect with my customers.” The good news is that there are several ways to take advantage of your customers’ growing use of mobile technology to market to them on a more personal basis.
Leveraging Social Media As A Customer Retention Tool
If you’re using social media simply to drive new customers to your shop, you may be disappointed. Facebook, Twitter and other social media channels may help to some degree with customer acquisition, but social media is at its most powerful when used for customer retention.
How To Maximize Your Shop’s Online Marketing
Marketing does not have to be as tasking and high-cost as you think. Assess what you can afford to reach the customers in your area, and put a marketing plan in play.
How To Use Social Media Effectively To Market Your Shop
The way social media is used has changed dramatically over the past decade. What used to be a tool to connect with friends, family and former classmates has become an essential component of how small businesses market themselves. In the world of automotive repair where reputation is everything, using Facebook, Twitter, Instagram and Snapchat to effectively engage with customers can mean the difference between being just another repair shop or being the go-to shop on the block.
Online Marketing Strategies To Attract And Retain Customers
The Internet has forever changed the way consumers shop. Today, competitors are always just a click, text or email away. In this new age, simply having an online presence isn’t enough. Shop owners who want to succeed must develop a comprehensive online marketing strategy designed to both attract and retain customers.
