Marketing Secrets Every Auto Shop Owner Needs to Know! When business is slow, and you feel the crunch, your first reaction may be to cut back on spending. While that may be the case within certain areas of your budget, don’t mistake cutting the engine that drives your marketing. Danny Sanchez, the former Autoshop Solutions
It’s about convenience and communication. This video is presented by BOLT ON TECHNOLOGY.
The customer isn’t always right, but the customer is still the customer. What do you say when they’re wrong?
Over the last couple of years, some significant changes in consumer behavior regarding researching retail sources of everything – including auto service – have left some repair shops behind because they were not paying attention. Luckily, it is easy to catch up.
You can write – and pay for – advertising that will try to convince prospective customers to give you a call. Or, for free, you can get satisfied customers who are far more believable to write it for you. Consumer reviews represent, perhaps, the most powerful advertising messages you can develop. The good news is you don’t even have to pay to get them published.
While all positive reviews are valuable, reviews that are stories written by your average customers about common repairs, services and everyday visits that resulted in great experiences will inspire the most trust, and have the most influence.