Connecting Your Online And Offline Marketing
Your bottom line will benefit when you make it easy for prospects to get to know what your business is all about. Start by making it easy for customers to find, recognize and connect with your business.
VIDEO: Bringing In More First Time Callers
New customers are key for growing your business. That’s why it’s so important to capitalize on your opportunities when a first-time caller dials your shop. Here are three tips from Adam Redling for bringing in more first-time callers. Sponsored by Auto Value and Bumper to Bumper.
VIDEO: Marketing To Women
Mary DellaValle explains how to successfully reach female customers to help set your shop apart from the competition. Sponsored by Management Success.
Web Presence Management: SEO Revisited
Can people find your business online? What if they don’t know your shop by name? If they’re looking for a repair shop online, will they be able to find you?
How To Master A Market Of Millennial Customers: Top Shop Owners Share Successful Strategies
With a buying power of more than $200 billion per year, it’s important to understand the thought process of millennials, their purchasing habits and what exactly drives them to buy. This generation comprises roughly a quarter of the U.S. population, and they have become an intricate part of our economy. Now more than ever, it’s important to know how to properly market to, and engage with, this audience.
Standing Apart From The Competition
In the tire and service industry, we all need to accept the fact that we’re going to have competition. With competition comes choice. Customers have many alternatives and when lured away by a competitor, we may not get their business back very easily.
How To Maximize Your Shop’s Online Marketing
Marketing does not have to be as tasking and high-cost as you think. Assess what you can afford to reach the customers in your area, and put a marketing plan in play.
VIDEO: Competing In Today’s Digital Landscape
Adam Redling provides pointers on gaining a competitive edge when navigating through today’s digital landscape that include competing on value rather than price, and communicating with customers in the way they prefer to be reached. Sponsored by ACDelco.
Busting Digital Myths
Today’s consumers are more informed than ever before. They seek information throughout the purchase process and this, in turn, drives their use of smartphones and their consumption of online information. While this comes as no surprise, there is a deeper connection: opportunities exist for savvy business owners who find ways to take advantage of this behavior.
Bad-Mouthed Online? How Your Business Can Recover From A Negative Online Reputation
Perception can be reality when it comes to your business’s reputation. Controlling the public perception of your shop is important not only for attracting current customers back to your business, but also for bringing in new clients.
How To Use Social Media Effectively To Market Your Shop
The way social media is used has changed dramatically over the past decade. What used to be a tool to connect with friends, family and former classmates has become an essential component of how small businesses market themselves. In the world of automotive repair where reputation is everything, using Facebook, Twitter, Instagram and Snapchat to effectively engage with customers can mean the difference between being just another repair shop or being the go-to shop on the block.
Marketing: The Most Costly Mistakes Shop Owners Make
If there is one thing most shop owners have in common, it’s that they have big hearts. They typically start their careers as technicians, and, as soon as they have their own shops, they want to help as many people as they can. To achieve this goal, they network through their family and friends and do everything in their power to get the word out into their communities about their shop. And then the inevitable happens: they wake up one morning and decide it’s finally time to advertise.
