The Key To Establishing An Excellent Reputation In Your Market
Establishing dynamic relationships with your customers as an extension of your brand is known as “Relationship Marketing.”
In Search of a Good Technician
Is this you? Mitch from Premiere Auto needed a tech – a great one and NOW!
10-Step Checklist: Optimize Your Shop’s Google My Business Listing
There are several easy things you can do to improve the Google My Business (GMB) listing for your repair shop at no cost whatsoever beyond the time it takes you to do it.
5 Online Marketing Mistakes Shop Owners Often Make
The one thing you can count on about Google is that the rules of the game are constantly changing. Google’s commitment to providing searchers with the purest, most useful results means that it keeps changing things to prevent business owners from scamming its system while providing various tools to help people use it.
A Marketing Conundrum: Should You Advertise On Yelp?
To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.
The Do’s And Don’ts Of Geotargeting
Geotargeting has opened up a whole new world of opportunities for marketers, and for good reason. The ability to reach your target customer based on where they are spending their time is a revolutionary advancement, increasing a business owner’s chance of delivering the right message at the right time.
5 Most Important Parts Of A Direct Mail Letter
Despite the prevalence of electronic media, most automotive repair facilities, car dealerships, and financial institutions still rely heavily on good old-fashioned direct mail as a key component of their marketing arsenal.
Marketing: Why You Need It And How To Do It
Many people hear the word “marketing” and wonder what the heck it really is and if they should be doing it in their shops. And if they are supposed to do it, where do they begin? The world is changing, and it’s time you sunk your teeth into the power of marketing instead of shying away from it. I’m here to help clear up some of your confusion and set you up for marketing success.
Video: Retaining Customers
It is more expensive to find new customers than to keep existing ones. Here are a few tips to get your customers coming back in to your shop.
Why You Shouldn’t Cut Back On Digital Marketing
Shop owners and managers have to make decisions every day on parts, personnel, supplies, budgets, free time, family, balance, etc. The list goes on and on, right? From a budget standpoint, you, as an owner or manager, look at sales and expenses. You want to make sure your sales at least meet your expenditures and hopefully exceed your expenditures by a great deal.
Uncopyable Innovation: Stealing Genius
These days when you get into your car and you want to listen to music, you wirelessly connect your smartphone via Bluetooth to your car’s sound system and rock Spotify. But it wasn’t always like that, kids. First, there was this thing called radio. You turned it on and hoped it would play something you wanted to hear. Most of the time, you just took what you got because the alternative was silence.
The Marketing Diamond
I’ll bet you’re using marketing backward. Yes, backward. The good news is, I’m also betting every one of your competitors is marketing backward, too. Let me explain.
