The Shortage Of Technicians Is Not A Problem
As we all know, since the inception of our industry shop owners have complained about the ever-increasing shortage of qualified technicians. Yet, what I find most interesting is that they seem to overlook one key factor: personal responsibility.
Should Your Shop Be Open Christmas Eve?
This year Christmas is on a Friday, and Christmas Eve is historically not a big sales day for most, so shop owners have the opportunity to offer their staff a 4-day Christmas weekend if they close on Christmas Eve! Who wouldn’t want that?
Rising Above The Competition In Competitive Times
We all know that vehicles are being built better, they are lasting longer, and the competition for auto repair customers is heating up. Accordingly, shop owners are constantly looking for ways to add value to their services in order to separate themselves from their competitors.
The 5 Most Common Hiring Mistakes Shop Owners Make
The top shops in America realize that in order to build a successful business they will need to have team players that are self-starters, who can produce, and who will never compromise their ethics. Over the years, I’ve not only been fortunate enough to hire many of our industry superstars, but I have seen hiring mistakes made every day by shop owners all across America.
Why Your Shop Needs To Offer Options
People love choices, so if you want to build a more profitable, successful auto repair business, you need to offer your customers options (like a repair with a longer warranty, for example) at every opportunity.
The Job Description Of A World Class Auto Repair Shop Manager
If you want to build a more profitable, successful auto repair business, you’ll need to make sure that every single employee has a clearly defined, written job description. If you’re a shop owner who has a manager in place, then here’s a list of things you will need to include in their job description.
An Auto Shop’s Guide To Handling Web Leads
In today’s world, your customers have 24/7 access to the web. Whether it be on their home computer, work computer or their smartphone, no matter where they are they can be online within moments. This is just one of the many reasons today’s consumers are turning to the web for answers, and more and more shops are receiving requests for quotes over the web. This simple three-step guide has been developed to help you better handle those web leads in the most professional way, and turn them into customers at the same time.
Mike Kost Joins Elite As Business Development Coach
Elite has announced that Mike Kost has joined the company as its newest business development coach. In his new role, Kost will utilize his 20 years of experience as a shop owner to provide 1-on-1 business building guidance to current shop owners throughout the U.S.
Jim Butitta Joins Elite As Business Development Coach
Elite has announced that Jim Butitta, a past owner of six successful shops, has joined the company as its newest business development coach. In his new role, Butitta will utilize his 33 years of experience as a shop owner to provide 1-on-1 business building guidance to current shop owners throughout the U.S.
A Once-In-A-Lifetime Opportunity For Shop Owners
In the coming years, there will be an absolute explosion that will take place in the vehicle infotainment industry. I am referring to the mixture of onboard data such as onboard diagnostics, guidance systems and vehicle control features, and the entertainment/communication features such as Wi-Fi, voice texting and audio/video systems.
Elite Launches New Website For Shop Owners
The company says it is proud to work with so many clients who are not only doing amazing things with their businesses, but are having a profound impact on their employees, their customers, their communities and the industry. Accordingly, the new website strives to highlight Elite’s clients and give them some much deserved recognition.
Don’t Wait Until You Lose A Tech
Perhaps the worst time to look to hire a technician, is when we lose one. At that point we go into “Crisis Hire” mode. We most often settle for anyone, rather than taking our time to find the right person. We need to take a lesson from large organizations and sports teams. Their strategy? They continually recruit. I did not say continually hire, I said continually recruit.