Digital Archives -
Check Out The New September Digital Edition Of ShopOwner

The all-new ShopOwner now includes technical content from Brake & Front End, ImportCar and Underhood Service.

Alliance Kicks Off Digital Sales & Marketing Forum

A record audience tuned in from across the U.S., Canada, Mexico, Honduras and Colombia for the virtual meeting.

Check Out The May Issue Of ShopOwner Magazine

You can now access the interactive and easy-to-view digital edition of the May issue!

Check Out The January/February Issue Of Shop Owner Magazine

The interactive and easy-to-view digital edition of the January/February issue is available now.

The Do’s And Don’ts Of Geotargeting

Geotargeting has opened up a whole new world of opportunities for marketers, and for good reason. The ability to reach your target customer based on where they are spending their time is a revolutionary advancement, increasing a business owner’s chance of delivering the right message at the right time.

Why You Shouldn’t Cut Back On Digital Marketing

Shop owners and managers have to make decisions every day on parts, personnel, supplies, budgets, free time, family, balance, etc. The list goes on and on, right? From a budget standpoint, you, as an owner or manager, look at sales and expenses. You want to make sure your sales at least meet your expenditures and hopefully exceed your expenditures by a great deal.

Busting Digital Myths

Today’s consumers are more informed than ever before. They seek information throughout the purchase process and this, in turn, drives their use of smartphones and their consumption of online information. While this comes as no surprise, there is a deeper connection: opportunities exist for savvy business owners who find ways to take advantage of this behavior.