There are fancy Google terms for it, but the bottom line is you create a single webpage that is dedicated specifically to any town from which you want to pull business. This page is known as a service-area-specific page or sometimes referred to as a geo-targeted page. For our purposes, we will adopt a term that has become more popular as more people learn about the power of this strategy: “city pages.”
This is a step-wise progression through the process of creating city pages. While many business owners may not want to execute this personally, you can hand this off to a writer who can produce the copy for the webpage that your webmaster can execute.