Babcox Research Archives -
Trends That Drive Aftermarket Service Opportunities

Economic data is often out of date before it’s been analyzed – but here’s current information about the auto aftermarket.

Quarterly Research: The Latest on Vehicle Miles Traveled

Babcox Research looks at public and private sources of Vehicle Miles Traveled (VMT) estimates as well as the trends.

Economic Indicators Influencing IRF Philosophies

How economic charts can make both dollars and sense to today’s independent shop owner.

Your Opinions Could Be Prize Worthy

Readers will have the chance to win a $100 gift card or one of four $25 gift cards.

Quarterly Research: Uncovering Insights, Impact Of COVID-19

Babcox’s Audience Insights Manager Bruce Kratofil looks at COVID’s impact on the industry.

Coronavirus And Stimulus Drive Up eCommerce Sales

Websites saw both massive month-over-month and year-over-year gains.

Keeping Up: Quarterly Research

Babcox Audience Insights Manager Bruce Kratofil looks at chief concerns shops and techs have about their businesses.