advertising Archives - Page 2 of 2 -
The Marketing Diamond

I’ll bet you’re using marketing backward. Yes, backward. The good news is, I’m also betting every one of your competitors is marketing backward, too. Let me explain.

Connecting Your Online And Offline Marketing

Your bottom line will benefit when you make it easy for prospects to get to know what your business is all about. Start by making it easy for customers to find, recognize and connect with your business.

Leveraging Your Shop’s Uniqueness To Stand Apart From The Competition

In the automotive service industry, we all need to accept the fact that we’re going to have competition. With competition comes consumer choice. And, as we all know, when customers are lured away by a competitor, we may not get their business back very easily.

In The Mood To Buy

Instead of waiting for customers to remember you when they have the need for automotive service, why not advertise to only those who are ready to buy now?

Building A Media Plan

When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing, but funneling a shop’s dollars into an ineffective ad campaign is a mistake no one wants to repeat.

Web Presence Management: Video Is King

Social media followers are proven to be more engaged with video than any other type of posting, meaning they “Like,” comment or share video posts more than any other type of posts. More engagement means more branding opportunities for your business. And, when handled correctly, websites that add fresh video regularly also see their rankings go up. These should be compelling reasons to add video to what you do online.

Advertising Is A Click Away

In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an ad and, before coming by, they are far more likely to check you out online first. Moving forward this is unlikely to change, so plan accordingly.

Seasonal Marketing: Why You Need To Plan NOW For The Fall Slowdown

Summer is the shop owner’s best friend. Just as surely as Independence Day means fireworks and Thanksgiving means turkey, the end of summer means the fall slowdown. And while it doesn’t happen overnight – just one fewer car here and another there – by September, the fall slowdown will be in full effect.

A Shop Owner’s Guide To Advertising In 2015

Many shop owners get into trouble by throwing their money at just about every advertising opportunity that comes along. Their intentions are good, but more often than not they end up wasting a lot of money, and bringing in the wrong customers. So putting first things first, as every successful business owner will do, you need to identify your ideal customer, then create a plan that targets that individual.