Following up on the excitement
surrounding its 2013 promotional giveaway vehicle, the Raybestos Rattlesnake
off-road Toyota Tundra built by Addictive Desert designs, the company today
formally unveiled plans for its 2014 giveaway project already underway: a
Raybestos-edition 1971 Camaro RS “G-Machine,” built with a Pro-Touring
sensibility.
Award-winning chassis and muscle car
builder Jeff Schwartz is directing construction of the Raybestos project at his
shop Schwartz Performance in Woodstock, Ill., just outside of Chicago. The
Raybestos Camaro RS will be equipped with plenty of power for both highway and
raceway, with plans for a 650-plus horsepower Schwartz-modified, GM LS3 V8
engine with SLP supercharger, mated to a Tremec 6-speed manual transmission and
severe-duty Moser 9-inch rear axle. Effectively delivering all of that power to
the ground will be the responsibility of Schwartz’s proprietary “G-Machine”
custom-fabricated chassis: a bolt-in, high-performance, fully-engineered modern
suspension upgrade for vintage uni-bodied muscle cars.
The team will prepare the Raybestos
Camaro with an affordable “off the shelf” performance disc brake upgrade
package, using Raybestos brake components readily available to DIYers from the
vast Raybestos OE-replacement product catalog, and featuring the company’s
innovative new Element3 brake pads, with Enhanced Hybrid Technology (EHT). With
the attributes of both ceramic and semi-metallic friction materials in a single
hybrid compound, the Raybestos Element3 brake pads promise enhanced performance
and improved stopping power – desirable for a muscle car that’s destined to
spend considerable time on both on the street and the racetrack. In addition, a
long list of performance parts from peers in the automotive aftermarket are
slated for installation on the Camaro, and are set to be featured in the
ongoing Raybestos build coverage.
An outline of plans for the Raybestos
Camaro RS build and promotion were shared by Bruce Tartaglione Sr., VP of
global marketing and sales for Brake Parts Inc., manufacturer of Raybestos
brand brakes. “The Raybestos Camaro will be given away to one lucky
professional mechanic or do-it-yourself Raybestos customer as part of a North
American summer sales promotion that runs June 1 through Sept. 15, and the
build process will be chronicled on national television, on social media and in
exclusive content on our RaybestosGarage.com microsite,” added Tartaglione.
After assembling a customized Toyota
Tundra, ROUSH Mustang, ’64 GTO, and ’32 Ford Roadster Pickup in Raybestos
promotions over the past several years, the Schwartz-built Camaro will be the
first Chevrolet muscle car project that the company has undertaken. “We’ve paid
close attention to the recent Raybestos project builds,” said Schwartz
Performance founder and owner Jeff Schwartz. “We’re excited that the folks at
Raybestos selected us to build their next giveaway car, and we’ll have fun
showing the world what this Raybestos-equipped Schwartz G-Machine will be
capable of.”
For more information on the Raybestos
1971 Camaro, and its planned North American summer sales promotion, or for
questions on any Raybestos brand brake products, visit www.RaybestosBrakes.com.
