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What Shop Owners Need to Know About SEO Drawing Customers from the Web

SEO is complex. Shop owners may think it’s just about throwing some keywords on a page a bunch of times. However, it’s more than just putting the right keywords on your website. Showing how complex it actually is, simply saying that’s only a piece of SEO and not the whole story. Some shop owners think

Can You Tell What The Marketing Messages Mean?

Certain messages mean certain things – or not. When selecting automotive components, do your homework.

Do You Need More Customers – Or Better Ones?

Knowing the profile of your prime customer will go a long way toward a successful, profitable shop environment. 

Understanding How Wheel Trends Change & What’s Next

Wheel and tire guru Myles Kovacs explains what he’s seeing in wheel and tire trends for trucks.

Developing Successful Marketing Campaigns

The story your community hears – and tells – about your shop starts with your customer service.

PRI Takes Motorsports Advocacy On The Road

Third annual program includes advocacy efforts designed to build, promote, and protect the motorsports community.

Does Diesel Exhaust Fluid (DEF) Impact Your Business?

Modern diesel exhaust systems are complex and they include multiple sub systems to keep exhaust clean.

9 Ways to Manage a Negative Review

The customer isn’t always right, but the customer is still the customer. What do you say when they’re wrong?

The SUV & CUV Tire Megatrend

Larger rim diameters and wider consumer expectations have combined to complicate tire selection.

Managing Your Shop’s Online Reputation

The difference between making a sale or losing out to the competition could depend on how you manage your online reputation.

The Power Of Consistent Marketing

Successful shops know that brand positioning is invaluable during this unique time.

The Power Of Marketing

High-performing shops ramped up their marketing efforts during the pandemic.