Revamped SEMA Education Institute Features More Than 200 Business Courses -

Revamped SEMA Education Institute Features More Than 200 Business Courses

SEMA members and professionals in the automotive specialty equipment market now have access to more than 200 business courses through the recently revamped SEMA Educational Institute (SEI) eLearning Center. The online business resource gives users solutions to many of today's biggest challenges, the association says.

SEMA members and professionals in the automotive specialty equipment market now have access to more than 200 business courses through the recently revamped SEMA Educational Institute (SEI) eLearning Center. Available at www.sema.org/elearning, the online business resource gives users solutions to many of today’s biggest challenges, the association says.

“SEI focuses on issues and topics that are most prevalent in the industry,” said Jamie Eriksen, education director. “Users are able to tap into the knowledge and expertise of leading professionals simply by visiting the eLearning Center. It’s designed to give participants practical and useful information, in an easy and cost-effective format.”

In addition to offering online courses on topics such as business management, customer service, marketing and sales, the eLearning Center has been enhanced so users can create individual accounts. The program will automatically track and keep records for all registered eLearners, who can then request transcripts.

For a limited time, all courses can be downloaded at no charge. After the trial period, a fee may be charged to non-SEMA members. To get started, visit www.sema.org/elearning.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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