Raybestos Brakes Helps Technicians 'Go Green' With $50 Cash Rebate -

Raybestos Brakes Helps Technicians ‘Go Green’ With $50 Cash Rebate

To help shop owners draw more brake jobs this spring, consumers will be enticed with some extra green ... up to $50 with the purchase of qualifying Raybestos brake pads and rotors.

To help shop owners draw more brake jobs this spring, consumers will be enticed with some extra green … up to $50 with the purchase of qualifying Raybestos brake pads and rotors.

The deal gets even sweeter for participating technicians. They can also earn some extra green … up to $25 in a cash bonus, plus the chance to win one of two trips to the race in Charlotte on October 12, 2013 … and VIP access to the Joe Gibbs Racing Fan Fest that weekend!

The “Go Green” promotion for Raybestos brakes runs April 1, 2013 through May 31, 2013. Customers can earn up to $50 by mail-in rebate with the purchase of Advanced Technology and Professional Grade brake pads and rotors.

Technicians earn cash rewards for installing qualifying Raybestos Advanced Technology and Professional Grade friction, rotors, calipers, master cylinders, wheel cylinders and wheel hubs. The “Go Green” program kit (FREE to Raybestos Rewards members) includes two tally cards; each worth a potential $25!

The “Go Green” promotion grand-prize winners will receive:
• VIP access to JGR’s Fan Fest;
• A private Meet & Greet with the JGR Cup drivers and/or Joe Gibbs;
• Behind the scenes tour of Joe Gibbs Racing;
• Hot Passes for garage/pit access on race day; and
• Designated at-track representative will take the winners through the pit/garage area and let them tour the hauler.

The “Go Green” promotional point of sale kit is available through your local Raybestos brakes sales rep or WD. For additional information about the “Go Green” promotion, becoming a Raybestos Rewards member or Raybestos brand brake parts, visit www.RaybestosBrakes.com or call 800-323-0354.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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