Raybestos Brakes Gets Latest Sweepstakes Prize from Hollywood -

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Raybestos Brakes Gets Latest Sweepstakes Prize from Hollywood

The star of the show for this summer's sweepstakes campaign is a one-of-a-kind Raybestos '32 Roadster Pickup. The sweepstakes has been developed to help technicians celebrate the racing heritage and reliable performance of Raybestos brand Brakes and Chassis parts.

Shop Owner Staff
By Shop Owner Staff

The star of the show for this summer’s sweepstakes campaign is a one-of-a-kind Raybestos ’32 Roadster Pickup. The sweepstakes has been developed to help technicians celebrate the racing heritage and reliable performance of Raybestos brand Brakes and Chassis parts. From now until August 31, 2010, technicians, DIYers, racefans and fans of Raybestos brakes can enter to win the Raybestos ’32 Roadster Pickup — built by Troy Ladd of Hollywood Hot Rods in Burbank, CA. The traditionally inspired hot rod combines retro styling with modern technology and know-how.

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Professional repair shops and technicians can purchase a Raybestos ’32 Roadster Pickup Promotional Kit through normal Raybestos sales distribution channels. Every promotional kit includes a limited edition, embossed, 24” x 36” tin tacker sign featuring artwork by legendary hot rod illustrator, Jeff Norwell. It also includes a promotional poster, a retro open wheel banner, five hot rod t-shirts (with the same artwork as the tin tacker sign), a free goods certificate, a countercard display with 50 tear-off cards.  The kit also includes a sweepstakes entry certificate, which provides technicians with a chance to win the grand prize roadster pickup, as well as the second prize – a Matco Hollywood Hot Rods edition toolbox.

Repair service customers who visit participating shops also have a chance to win the grand prize. With a minimum $25 purchase of Raybestos Brakes Professional Grade or Advanced Technology pads, rotors or wheel hubs, or Raybestos Professional Grade Chassis products as part of their brake service, consumers can redeem a tear-off card from the shop’s countercard display to receive a FREE Raybestos / Hollywood Hot Rods t-shirt. Redeeming the card also automatically enters that customer into the sweepstakes for the Raybestos ’32 Roadster Pickup.

Counterpeople are eligible to earn a FREE tin tacker sign utilizing special counterperson tally cards. With every 50 Raybestos Brakes Professional Grade or Advanced Technology pads, rotors or wheel hubs, or Raybestos Professional Grade Chassis products sold, counterpersons can complete and submit their tally card to receive the oversize tin sign featuring the Raybestos ’32 Pickup. All completed tally cards also serve as automatic entry into the sweepstakes.

The Raybestos Roadster Pickup has been called the “ultimate parts hauler & shop truck.” Inspiration for the hot rod’s design is as if it was the Raybestos factory parts truck & show car in 1963, delivering brakes for the Indy roadsters up and down Gasoline Alley – as IndyCars were in fact running Raybestos brakes pads at the Indianapolis 500 throughout the 1950s and 1960s.  Design cues are pulled from open-wheeled Indy roadsters and Sprint cars of that era. 

The Raybestos RPU will feature:
• 1932 Brookville Steel RPU body and custom fabricated box (BrookvilleRoadster.com)
• From Ford Racing, the all new 5.0L Ti-VCT “Coyote” V-8 engine from the upcoming 2011 Ford Mustang – deconstructed and re-dressed with vintage accessories to resemble the iconic 1963 Ford 427ci SOHC race motor (FordRacingParts.com)
• Custom vintage-style stack fuel injection setup from Hilborn (HilbornInjection.com)
• A F.A.S.T. engine management system for modern reliability (FuelAirSpark.com)
• Tremec 5-speed manual gearbox (FordRacingParts.com)
• Aluminum quick change rear axle
• Complete Raybestos Brakes package (Raybestos.com)
• Wilwood Engineering racing pedal assembly with balance bar (Wilwood.com)
• Bias ply Firestone Indy roadster period correct tires from Coker Tire (Coker.com)
• One-of-a-kind custom gauge cluster by Redline Gauge Works (RedlineGaugeWorks.com)
• Custom shifter, linkage, pedals and assembly by Gennie Manufacturing (GennieShifter.com)
• “Lakes” style headers will be handmade by Hollywood Hot Rods, with oval cones, fabricated from polished stainless steel components provided by Megs Exhaust Builders Warehouse (ConeEng.com)
• WIX oil and fuel filters (WixFilters.com)
• Traditional style tuck & roll interior
• Powder coating, metal coating, and media blasting work by Pacific Coast Powder Coating (PacificCoastPowderCoating.net)
• C&R Racing custom built aluminum radiator (CRracing.com)
• SATA spray equipment (sata.com/USA)
• PPG automotive paints (ppg.com)

Follow the Raybestos Roadster Pickup build progress, photo galleries, and video updates from builder Troy Ladd at our newly-launched website:  www.RaybestosGarage.com.
   
For more information on the promotional kit, sweepstakes, or for questions on any Raybestos brand brake or chassis product, visit www.raybestos.com or call (800) 323-0354.

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Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

Shop Owner Staff
By Shop Owner Staff

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
Program.

Read Full Article

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