Popular 'Totally MOOG' Promotion Returns Now Through May 31 with Thousands of Prizes for Professional Technicians -

Popular ‘Totally MOOG’ Promotion Returns Now Through May 31 with Thousands of Prizes for Professional Technicians

The "Totally MOOG" technician rewards program, one of the most popular promotions ever for automotive repair professionals, returns now through May 31, 2011, with thousands of prizes for professionals who rely on the aftermarket's number one line of replacement steering and suspension components.

The “Totally MOOG” technician rewards program, one of the most popular promotions ever for automotive repair professionals, returns now through May 31, 2011, with thousands of prizes for professionals who rely on the aftermarket’s number one line of replacement steering and suspension components.

Federal-Mogul has expanded the Totally MOOG prize pool to include $500 Apple Store gift cards, $250 Visa gift cards, Amazon.com gift cards valued at up to $50, a limited-edition collection of custom MOOG apparel, and a grand-prize custom-configured $50,000-value Matco 6 Series tool box stocked with top-quality Matco steering and suspension tools. Federal-Mogul is also offering a trip for two to the 2012 Daytona 500 to one lucky Totally MOOG participant.

“Totally MOOG was a huge hit last year and we’re bringing it back in response to overwhelming demand by shop owners, service writers and technicians,” said Lou Kafantaris, group brand manager, Federal-Mogul. “Our 2011 prize package is bigger and better than ever and we’re expecting to set new records for participation.”

Throughout the program period and while supplies last, technicians will receive a Totally MOOG game piece with each qualifying order of MOOG steering and suspension components from a participating automotive parts store or distributor. After they peel back their game piece to reveal either a prize code or 1-point “MOOG Collection” apparel message, they simply need to visit the www.TotallyMOOG.com online program headquarters to see if they are a prize winner or collect to redeem their points for MOOG apparel. Technicians visiting the www.TotallyMOOG.com website can also enter to win the 2012 Daytona 500 trip package.

Federal-Mogul’s MOOG brand offers a complete package of premium-quality parts, industry-leading coverage of domestic and foreign nameplate applications and world-class technical assistance and training. MOOG steering and suspension components are the leading choice of NASCAR crew chiefs and automotive repair professionals and have helped drive an unprecedented 45 consecutive NASCAR Cup champions to victory.

For additional information regarding the Totally MOOG promotion and program rules, visit www.TotallyMOOG.com or contact your MOOG supplier. To learn more about why MOOG is North America’s number one brand of chassis parts, and to access the latest technical information for undercar professionals, visit www.moogproblemsolver.com. Up-to-date applications listings for all Federal-Mogul products, including MOOG steering and suspension parts, are available through the convenient www.FMe-cat.com electronic catalog.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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