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AAPEX Attendee Webinar Connects Branding To Actual Results

“Real-World Branding for Profit,” a free AAPEXedu attendee webinar slated for Wednesday, June 11, at 4 p.m., EST, will show how branding is a strategic and tactical tool that can help businesses cut through the clutter in today’s world of “sameness” and commoditization of features and benefits.

AAPEX To Debut New Service Professionals Program At 2014 Event

In response to the increase in the number of service and repair professionals and independent shop and store owners participating in the annual Automotive Aftermarket Products Expo (AAPEX), the co-owner associations recently announced the new Service Professionals Program for the 2014 event, slated for Tuesday, Nov. 4, through Thursday, Nov. 6, at the Sands Expo Center.

AAPEX Attendee Webinar To Show How To Use Content Marketing

A free AAPEXedu attendee webinar, “Content Marketing: Your Newest Secret Weapon?,” is slated for Wednesday, May 7, at 4 p.m., EST. The webinar will focus on using content marketing to establish credibility via expert status, as a sales tools, and to maximize search engine optimization (SEO). The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

NASTF Meeting Tackles OEM And Aftermarket Topics Of Today, Tomorrow

The NASTF meeting, held twice annually at locations where technicians gather, is a studio event broadcast internationally on the association’s YouTube channel and is available there as a recorded event for future viewing.

AAPEX Announces Product, Packaging Showcase Winners

Products and packaging were judged via the digital copy of the Product Plus Magazine.

Technology Update: EV Acronyms And Terminology

Alphabet soup? Don’t worry – these strange combinations of letters will be beneficial to your career.

Road to AAPEX Season Two: The Lincoln Highway

This year, the spotlight shines on a 2002 Lincoln Blackwood as it travels on a historic journey along the Lincoln Highway.

Road to AAPEX Season Two: The Lincoln Highway

This year, the spotlight shines on a 2002 Lincoln Blackwood as it travels on a historic journey along the Lincoln Highway.

SEMA Awards 80+ Scholarships, Employee Loan Forgiveness

The scholarship winners include 87 students, while 17 employees of SEMA-member companies received loan forgiveness.

Road Usage Taxes and Right To Repair

If gas taxes fall with advent of EVs, how will road projects be funded? The future isn’t clear but change is out there.