WIX Filters Sponsors 2013 School Of The Year, Counter Professional Of The Year And Best Tech Award Programs
WIX Filters is partnering with Babcox Media to sponsor the 2013 Tomorrow’s Technician’s School of the Year, Counterman’s Counter Professional of the Year and the Babcox TechGroup Best Tech program supporting excellence at every level of the automotive repair industry.
WIX Filters Names Second-Annual Best Tech During AWDA
WIX Filters, a member of the Affinia Group family of brands, in conjunction with Brake & Front End, ImportCar and Underhood Service magazines, named Kim Brant from Joe’s Tire & Auto Sales in St. Joseph, Mo., the second-annual WIX Filters Best Tech during the annual AWDA Meeting and Conference in Las Vegas on Oct. 29. As part of his award, he and a guest traveled to AAPEX for an all-expenses paid trip to Las Vegas.
WIX Filters Donates $44,000 To National FFA Chapters
WIX Filters, a member of the Affinia Group family of brands, awarded $44,000 to national FFA chapters in the United States through a box-top redemption fundraising program with the National FFA Organization.
WIX Filters Debuts New Branded Caps at Online Company Store
WIX Filters, a member of the Affinia Group family of brands, has debuted seven new styles of caps as part of an expanded collection of branded apparel and merchandise available at an online company store.
WIX Filters Launches New Website
WIX Filters, a member of the Affinia Group family of brands, has launched a completely refreshed website featuring enhanced functionality, easier navigation and a modern, clean design that incorporates the new “We Love Engines” creative campaign platform.
WIX Filters Meets Customer Education Needs With Institute Of Filtration Technology And eLearning Center
WIX Filters continues to provide product training and education on the latest filtration technologies to customers by providing a hands-on, classroom experience at the WIX Institute of Filtration Technology in Gastonia, NC, and online courses through its eLearning Center.
WIX Filters Issues Three New Master Catalogs For 2012
WIX Filters has issued its 2012 Master Catalogs, which cover more than 5,000 WIX Filters products with dimensions, thread sizes, gasket information and application summary. The three new catalogs are: 2012 Passenger Car/Light Truck Application Catalog; HD Trucks, Buses & Off-Road Vehicles Application Catalog; and Interchange-Product Numeric Catalog.
Executive Interview: Jeff Blocher, Vice President Sales, & Dave McColley, Vice President Marketing and Product Development, Wix Filters
WIX Filter’s Jeff Blocher, vice president of sales, and Dave McColley, vice president of marketing and product development, work hand-in-hand to build the WIX brand. In their time working together on WIX Filters marketing, these two dedicated members of the WIX Filters and Affinia Group families have led a shift in the ways which WIX engages with customers, markets its brand and serves the aftermarket.
WIX Filters Launches ‘We Love Engines’ Marketing Campaign
WIX Filters, a member of the Affinia Group family of brands, is launching a new integrated marketing communications program to promote a single, cohesive WIX Filters message under a creative platform titled “We Love Engines.”
WIX Filters Announces Mechanix Wear Glove Giveaway
WIX Filters, a member of the Affinia Group family of brands, is offering a promotion to receive a free pair of Mechanix Wear Gloves retailed at $24.99 with the purchase of one WIX premium oil filter and one WIX regular air or cabin air filter. The promotion began March 1.