You searched for Goodyear Auto Service - Page 2 of 2 - Shop Owner Magazine
AMRA/MAP Announces Its ‘Roadmap To 2020’

The roadmap is highlighted by AMRA/MAP’s new vision statement: A world in which every motorist trusts the automotive maintenance and repair industry.

Building A Media Plan

When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing, but funneling a shop’s dollars into an ineffective ad campaign is a mistake no one wants to repeat.

Investing In The Digital World

Going online for any service is the new norm with almost every consumer owning a smartphone. With today’s technology, information can be accessed almost anywhere, making a major purchasing or scheduling decision a click away. Searching the Web for repair shops and tire dealers is gaining momentum, making a functioning and user-friendly website more important than ever for your shop’s livelihood.

Hit These Five Targets For Extremely Satisfied Customers

There’s a lot of discussion these days about providing superior customer service – in fact, this subject is the cornerstone of my Pinnacle Performance sales and customer service training for the tire/auto service industry. For a great example of how superior customer experiences correlate to increased profitability, look no further than Starbucks.

Financial Insights from a Successful Shop Owner

As many of you know, it takes a lot more than excellent mechanical knowledge to run a successful automotive repair business. In fact, you could have the best mind in the world for vehicle service and diagnostics, but, at the end of the day, you need at least a nodding acquaintance with what it takes to turn a profit.

Tips for a Successful Direct Mail Campaign

Advertising can be a great way to drive business, but the key is finding the right vehicle to spread your message. What I really wanted was a compelling way to reach the highest-caliber customers located closest to my shops. Direct mail allowed me to achieve that goal. I was able to target higher-income households within two miles of my shop.

Waukegan Tire & Supply Co. Embraces Social Media to Keep Pace with Shifting Demographics

Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a family-run business, it is naturally focused on personal relationships, and has chosen to see not only customers, but also the entire community as its extended family.