Are Low Car Counts The Real Issue?
Car count is a key performance indicator (KPI) that shows you the health of your business. But before we blame low car counts for why we are not achieving our sales goals, we need to take the time to look at all the numbers and analyze labor and part margins, average repair order (ARO), production issues, other critical KPIs, customer retention and workflow processes. Only after a thorough analysis can we begin to work on the issue of car counts.
Build Morale And Car Counts
If you would like to bring in more customers during these competitive times, and build employee morale all at once, then here’s a guaranteed way to do so that your competitors would never think of.
Drive Up Car Counts And Employee Morale
After your employees have been with you for a probationary period of time, they should all be given their own business cards. This includes your technicians, shuttle drivers, lot attendants, etc. First of all, just like with your managers and services advisors, this shows that you view them as an important part of your company, too. This will create a greater sense of pride, and will increase the probability that these employees will actively promote your company.
Thinking Outside The Box: The Key To Higher Car Counts
Institutional advertising programs, like print media, TV and radio, and electronic media, all have their place. Clearly they can help you keep the name of your company top of mind with your customers, which, in the world of advertising, is a good place to be. But regardless of how much name awareness your company carries, one thing is for certain: You sell a service, not a product.
VIDEO: Busting The Car-Count Myth
Being busy and being profitable are not the same thing. This video is sponsored by BOLT ON TECHNOLOGY.
Auto Care Association Says Alibaba Is A Notorious Market For Counterfeit Auto Parts
The Auto Care Association submitted comments to the Office of the U.S. Trade Representative in response to member complaints regarding the proliferation of online supply chains based in China that allow the online distribution of counterfeit parts.
John’s Automotive Care: Where Continuous Improvement And The Little Things Count
No job is too big – or too small – for John’s Automotive Care. Whether it’s performing driveability diagnostics on a fleet vehicle, or simply changing a light bulb on a customer’s car, owner John Eppstein says the staff always gives 100 percent.
WIX Filters Announces the Fast Cars and Country Stars Sweepstakes
WIX Filters, a member of the Affinia Group family of brands, through a partnership with the Performance Racing Network, is bringing race fans the Fast Cars and Country Stars Sweepstakes, which will provide one winner with a grand prize trip for two in 2012 to the capital of country music, Nashville, TN, and Bristol Motor Speedway for a NASCAR Sprint Cup Series Race.
HD Repair Shops Report Increases in Counter Sales, Labor Rates
The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.
Auto Care Association Launches REPAIR Act Videos
New resource emphasizes the need for federal REPAIR Act legislation.