Overheard: Americans Miss Driving

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Overheard: Americans Miss Driving

Hankook Tire’s latest Gauge Index reveals U.S. drivers' current attitudes toward driving.

Shop Owner Staff
By Shop Owner Staff
Published:

Hankook Tire’s latest Gauge Index reveals the impact that COVID-19 is having on Americans’ current attitudes towards driving and travel. Key findings include:

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  • 76% of Americans miss driving, and it’s the freedom and flexibility that drivers miss the most;
  • 60% of Americans say they will take more trips by car as a result of the pandemic, likely because Americans currently feel more than five times more comfortable traveling by car than plane;
  • Driving has turned out to be a source of stress relief for 64% of us, and 62% find it provides peace of mind; and
  • 88% of Americans canceled or postponed an event or vacation because of COVID-19, but 62% are excited or hopeful about their next vacation.
Hankook Tire’s latest Gauge Index reveals 76% of Americans miss driving as a result of COVID-19.

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Developing Successful Marketing Campaigns

The story your community hears – and tells – about your shop starts with your customer service.

Vic Tarasik
By Vic Tarasik
Vic Tarasik has been an independent auto repair professional for more than three decades and is the former owner of Vic’s Precision Automotive in The Woodlands, Texas. He is the founder of Shop Owner Coach, a coaching and training organization that is committed to helping independent repair shop owners achieve their dreams through the intentional application of best business practices. Vic can be reached at Vic@ShopOwnerCoach.
Published:

Marketing Guru Seth Godin states “Marketing is no longer about the stuff that you make, but about the stories you tell.”

Storytelling is one of society’s oldest art forms, and is the method of sharing our experiences, culture and what we’ve learned sometimes firsthand and, in many cases, secondhand. Every tribe, community and clan has used storytelling to pass traditions and recommendations down to generations that follow. Storytelling allows us to step into another person’s shoes without having to experience something firsthand. 

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