New Revolution Lift Lease Helps Shop Owners Upgrade Equipment Affordably -

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New Revolution Lift Lease Helps Shop Owners Upgrade Equipment Affordably

Revolution Lift announces a special leasing program that makes it possible to buy a new ALI-certified vehicle lift now through August 31, 2010.

Shop Owner Staff
By Shop Owner Staff

Revolution Lift announces a special leasing program that makes it possible to buy a new ALI-certified vehicle lift for as little as $69 per month. Freight and installation are extra. The program is available from Rotary Lift distributors now through August 31, 2010.

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“With U.S. consumers holding onto their cars and trucks longer than ever, demand for service from independent repair facilities will continue to grow. This growth could mean big revenues for shops that are properly equipped to handle increased business,” says John Rylee, director of marketing. “Our new Revolution Lift lease special helps shop owners buy the high-quality vehicle lifts they need to build their businesses, even if they don’t have cash available.”A new equipment leasing program from Revolution Lift enables shop owners to buy a new certified vehicle lift like this RTP9 two-post lift for as little as $69 per month. Freight and installation are extra.

The Revolution Lift leasing program enables shop owners to spread their payments over time and preserve their existing bank lines of credit. The leases are offered with low fixed rates and a $1 buyout purchase option.

Three- and five-year term leases are available for Revolution Lift’s full line of two-post, four-post and specialty lifts. Available models include the RTP9 (9,000 lb. capacity), RTP10 (10,000 lb. capacity) and RTP12 (12,000 lb. capacity) ALI-certified two-post lifts; RFP9 (9,000 lb. capacity) and RFP14 (14,000 lb. capacity) ALI-certified four-post lifts; RMR6 (6,000 lb. capacity) mid-rise lift and the RXLDT motorcycle lift.

“Through the leasing program, shop owners can also afford to upgrade to higher capacity lifts than they may have otherwise been able to afford,” Rylee explains. “For just a dollar or two more per month, they can step up from the Revolution RTP9 9,000 lb. capacity two-post lift to the 10,000 lb. capacity RTP10 model.”

The Revolution Lift leasing program also may help shop owners take advantage of the Section 179 federal tax deduction this year. The deduction allows shops to write off the entire purchase price of capital equipment like vehicle lifts that they purchase or lease this year on their 2010 federal tax returns, rather than spreading the deduction over five years. Shop owners should consult their tax advisors for details.

To learn more about leasing options for Revolution lifts, contact your local Rotary Lift distributor, log on to the Revolution Lift website, or call (800) 604-3359.

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Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

Shop Owner Staff
By Shop Owner Staff

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
Program.

Read Full Article

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