million in 2010 to $9 million in 2011. In addition, Mudlick Mail’s customer base doubled from 350 shops in 2010 to 700 shops last year.
“These results show that business owners are willing to spend money on tools that will help them more effectively market their services,” said CEO Greg Sands. “Our customers have had great success using our campaigns, which are strategically designed to target the households they most want to reach.”
Mudlick Mail sent more than 35 million pieces of mail in 2011, up from 22 million in 2010. The company said this increase in business allowed Mudlick Mail to more than double the number of employees working in its Atlanta-area headquarters.
Mudlick Mail said part of its success in 2011 was also due to a series of marketing partnerships the company formed with a variety of automotive repair industry associations, including: the Automotive Service Association, the Automotive Training Institute, the Automotive Service Councils of California and AskPatty.com, which provides advice for women on automotive-related topics. Mudlick Mail also signed a marketing agreement with CARQUEST Auto Parts to offer a direct mail program exclusively for the company’s TECH-NETProfessional Auto Service network, which includes 5,000 members throughout North America.
With the release of three new direct mail programs and an expansion into Canada, Mudlick Mail is anticipating continued strong growth this year.
The company is projecting sales of $20 million in 2012 and expects to mail 60 million pieces of mail.