MOOG Brand Introduces Problem Solver Control Arm Bushings For Millions Of Vehicles -

MOOG Brand Introduces Problem Solver Control Arm Bushings For Millions Of Vehicles

Federal-Mogul has introduced MOOG Problem Solver control arm bushings featuring a patent-pending ball-and-socket design that eliminates stress-induced failures encountered in original equipment-style parts. The new MOOG bushings, which Federal-Mogul states last up to 10 times longer than OE-style bushings, are available for millions of popular foreign-nameplate and domestic passenger vehicles.

Federal-Mogul has introduced MOOG Problem Solver control arm bushings featuring a patent-pending ball-and-socket design that eliminates stress-induced failures encountered in original equipment-style parts. The new MOOG bushings, which Federal-Mogul states last up to 10 times longer than OE-style bushings, are available for millions of popular foreign-nameplate and domestic passenger vehicles.

OE-style control arm bushings used in vertical applications are commonly manufactured from a hard rubber compound that has been bonded to a housing and bolt sleeve. This material is repeatedly stressed by expansion and compression under load, often leading to rapid separation from the housing or sleeve, the company notes. This condition causes unwanted noise and a noticeable loss in steering and handling precision. The hard rubber used in conventional bushings also makes it harder for technicians to align the sleeve during installation.

The new MOOG Problem Solver control arm bushings for these applications feature a ball-and-socket design that eliminates the stress-induced failures encountered in conventional bushings while providing improved steering and handling feel, according to Federal-Mogul. In addition, the new Problem Solver bushings are permanently lubricated and sealed with premium MOOG boots to prevent contamination.

The new MOOG bushings also help professional technicians save time by providing fast, easy alignment of the bushing sleeve with the bolthole in the vehicle frame, the company says.

“The MOOG Problem Solver ball-and-socket design provides smooth rotational movement for dramatically improved steering feel while eliminating material stress that causes premature failure of conventional parts used in these applications,” said Mark Boyle, director, steering and suspension, North America, Federal-Mogul. “This innovative technology is another example of the MOOG brand’s unique ability to deliver parts that last longer, perform better and are easier to install in the service bay.”

The new Problem Solver design is available immediately for millions of popular passenger vehicles from Chrysler, Ford, General Motors, Honda, Mazda and Toyota. Federal-Mogul also offers the new design in select MOOG replacement control arms.

For more information regarding these new MOOG Problem Solver parts and other MOOG products, visit the brand’s technician-focused www.moogproblemsolver.com website or contact your MOOG supplier. Like MOOG on Facebook at www.facebook.com/moogproblemsolver or follow us on Twitter (@moogPS). To identify the right MOOG part for virtually any application, use the www.FMe-cat.com electronic catalog.

 

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Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
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