MEMA Announces Plans to Position the Organization for the Future

MEMA’s Plans Better Position Organization for the Future

New structure will strengthen the voice and influence of vehicle suppliers and align MEMA with the industry’s transformation.

MEMA, the leading trade association in North America representing motor vehicle component manufacturers, announced a new business structure to better position the organization and the vehicle supplier community for the future. The 118-year-old organization will now operate under one umbrella — MEMA — and represent automotive and commercial vehicle suppliers with two groups: MEMA Aftermarket Suppliers Group and MEMA Original Equipment Suppliers Group.

Over recent decades, MEMA’s reach and influence expanded through four divisions as the industry evolved: Automotive Aftermarket Suppliers Associations (AASA), Heavy Duty Manufacturers Association (HDMA), MERA – The Association for Sustainable Manufacturing, and Original Equipment Suppliers Association (OESA).

“Today, rapid changes are impacting our industry and we must be more adaptive and agile to respond,” says Bill Long, president and CEO, MEMA. “These industry challenges are not unique to one market segment but affect the entire membership. We must position MEMA for the future in a way that supports our vision of a growing, profitable, and influential supplier community.”  

According to Long, MEMA’s mission, vision, and dedication to its members and the automotive, commercial vehicle, and remanufacturing industries have not changed. It remains focused on advancing business interests of vehicle suppliers and working to successfully navigate the future of transportation and sustainability.

“No other organization can compare with MEMA’s longevity, respect, depth of knowledge, and commitment to the supplier industry,” says Long. “With these changes, we leverage one MEMA, providing more services to all members in each respective market segment, greater platforms for industry dialogue, and one collective voice on behalf of our members.”

To learn more, representatives from every MEMA member organization have been invited to attend a members-only MEMA Town Hall on December 8, 2022.

The association will formally kick off the new brand and organizational structure in January 2023.

You May Also Like

Jacki Lutz Named Content Director at Auto Care Association

Lutz will lead a cross-functional and multimedia content strategy.

The Auto Care Association today announced the addition of Jacki Lutz as director of content to its communications team.

As the director of content, Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms. Lutz also will be responsible for shaping and driving content initiatives to meet the association’s business objectives; enhancing brand presence; and engaging with current and prospective members.

MEMA Celebrates 120th Anniversary

Milestone underscores MEMA’s legacy supporting vehicle suppliers’ interests.

Castrol Turns 125, Debuts New Market Strategy

Castrol plans to explore additional innovative technological opportunities.

Auto-Wares Group Wins TCED Super Bowl Contest

Auto-Wares winners will be accompanied by TCED President Elise Rozon.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

Restore & Protect motor oil showcased in ad before Super Bowl LVIII.

Other Posts

The Future of MEMA with Bill Long

MEMA looks to the future as it celebrates 120 years making a big impact.

MPA To Offer Free Part Smart Training in 2024

All training sessions are free and will be captured on video. Certificates of completion will be provided.

PRT Launches 22 New Products on Complete Strut Assemblies

Portfolio expands to more than 12 million vehicles in new coverage.

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.