MAP Board, Advisory Council For 2011-12 Introduced -

MAP Board, Advisory Council For 2011-12 Introduced

The Motorist Assurance Program (MAP) recently introduced the five current members of its Board of Trustees for 2011-12 at the Annual Membership Meeting for MAP and the Automotive Maintenance and Repair Association (AMRA) at the Monte Carlo Hotel and Casino in Las Vegas.

The Motorist Assurance Program (MAP) recently introduced the five current members of its Board of Trustees for 2011-12 at the Annual Membership Meeting for MAP and the Automotive Maintenance and Repair Association (AMRA) at the Monte Carlo Hotel and Casino in Las Vegas.
                                   
Below is a full list of the five current MAP Board members for 2011-12:
                                   
• Chairman – Dave Baier, Monro Muffler and Brake
• Sec./Treasurer – Darrell Rowe, Bridgestone Retail Operations
• Ken Billings, Raytheon Professional Services
• Glen Nicholson, TBC Retail Group
• Elizabeth Owen, NACAA
                                   
In addition, the MAP Advisory Council for 2011-12 was introduced, with former AMRA and MAP Board member Carl Cannova (President of Carl’s Car Clinic) added to the original five members. The MAP Advisory Council, created in October 2010, is an independent self-governing body, which advises the AMRA Board of Directors on all MAP-related matters, concerns and issues identified by the council. The AMRA Board of Directors may, from time to time, request specific input from the advisory council on topics related to automotive aftermarket service and repair, or general areas related to consumer outreach.
                                   
Below is the full list of current MAP Advisory Council members for 2011-12:
                                   
• Chairman – Richard “Dick” Laimbeer, Automotive Industry Consultant
• Carl Cannova, Carl’s Car Clinic
• Dr. Lance David, College of Lake County
• Larry Kaplan, Broward County Consumer Protection
• Elizabeth Owen, NACAA
• Darrell Rowe, Bridgestone Retail Operations
                       
The Annual Membership Meeting kicked off Automotive Industry Week events for AMRA/MAP. Several industry trade shows were held during the week of Oct. 29-Nov. 4, including the International Big R Show & Powertrain Expo (sponsored by APRA and ATRA), AAPEX and SEMA. AMRA/MAP was an exhibitor at AAPEX.
                      

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Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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