MAHLE Original Filters Deliver OE Quality For European Vehicles -

MAHLE Original Filters Deliver OE Quality For European Vehicles

The MAHLE Clevite Inc. comprehensive line of MAHLE Original aftermarket replacement filters delivers the same uncompromised quality, excellence in innovation and superior technology that has made the company a leading supplier of filters to the major European automotive manufacturers, said the company.

The MAHLE Clevite Inc. comprehensive line of MAHLE Original aftermarket replacement filters delivers the same uncompromised quality, excellence in innovation and superior technology that has made the company a leading supplier of filters to the major European automotive manufacturers, said the company. The MAHLE Original filter line provides comprehensive coverage for oil, fuel, air and cabin air filters for most European imports, one of the fastest-growing segments of the automotive aftermarket.
 
“As recently as 1999, there were only a little more than eight million European import cars on the road in the United States,” said Ted Hughes, Manager – Marketing for MAHLE Clevite. “Today, European imports account for ten to eleven percent of the cars on the road – almost 14 million vehicles.”
 
Hughes went on to say that this presents an opportunity for general repair shops and “quick lube” chains to cater to this growing category. The general repair shops need to be able to source OE-quality filters from their traditional chains of supply. And, the oil change specialists need a line of filters that meet the quality demands of the car owner.
 
MAHLE filters delivered to OE manufacturers are examined very closely to ensure that they meet the very highest levels of quality and function. These OE filters are the same filters that MAHLE Clevite Inc. sells in the aftermarket under the MAHLE Original brand. The precise nature of the engines under these hoods means that MAHLE must take an active role in the design and function of the filtration components.
 
Hughes noted that MAHLE Original filters differ from other aftermarket filters in four critical areas:
 
Uncompromised Quality … in Materials
MAHLE Original filter material and quantity of media has been engineered with OE input to trap the contaminants without restricting flow.
 
Excellence in Innovation … in Attributes
MAHLE Original filters incorporate:
• An elastomer gasket by-pass valve to ensure proper lubrication on cold starts.
• Embossing bumps to prevent the filter from clogging and reducing filter efficiency as it ages.
• MAHLE Original Inner Filter Pack Tube design is constructed of heavy gauge steel to keep the filter media from collapsing from the pressure of the oil system. Other manufacturers use thin gauge steel or cardboard.
 
Redefining Original Equipment … in Design
MAHLE Original filters have been chosen as OE equipment for major European manufacturers to meet the increased flow requirements of high-performance European engines, and are able, by design, to exceed normal service intervals.
 
Superior Technology … in Manufacturing
MAHLE has 100 manufacturing locations around the world, and is able to leverage manufacturing advancements across multiple platforms. Eight research and development centers enable MAHLE to devote unmatched resources to developing manufacturing today.
          
“How well MAHLE Original filters are made reflects how well they work,” said Hughes. “This is the ideology behind ‘Filtration Perfected’.”
 
For more information about MAHLE Original filters, visit www.mahleoriginalfilters.com, or contact your local representative.
 
 

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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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