MAHLE Original Filters Deliver OE Quality For European Vehicles -

MAHLE Original Filters Deliver OE Quality For European Vehicles

The MAHLE Clevite Inc. comprehensive line of MAHLE Original aftermarket replacement filters delivers the same uncompromised quality, excellence in innovation and superior technology that has made the company a leading supplier of filters to the major European automotive manufacturers, said the company.

The MAHLE Clevite Inc. comprehensive line of MAHLE Original aftermarket replacement filters delivers the same uncompromised quality, excellence in innovation and superior technology that has made the company a leading supplier of filters to the major European automotive manufacturers, said the company. The MAHLE Original filter line provides comprehensive coverage for oil, fuel, air and cabin air filters for most European imports, one of the fastest-growing segments of the automotive aftermarket.
 
“As recently as 1999, there were only a little more than eight million European import cars on the road in the United States,” said Ted Hughes, Manager – Marketing for MAHLE Clevite. “Today, European imports account for ten to eleven percent of the cars on the road – almost 14 million vehicles.”
 
Hughes went on to say that this presents an opportunity for general repair shops and “quick lube” chains to cater to this growing category. The general repair shops need to be able to source OE-quality filters from their traditional chains of supply. And, the oil change specialists need a line of filters that meet the quality demands of the car owner.
 
MAHLE filters delivered to OE manufacturers are examined very closely to ensure that they meet the very highest levels of quality and function. These OE filters are the same filters that MAHLE Clevite Inc. sells in the aftermarket under the MAHLE Original brand. The precise nature of the engines under these hoods means that MAHLE must take an active role in the design and function of the filtration components.
 
Hughes noted that MAHLE Original filters differ from other aftermarket filters in four critical areas:
 
Uncompromised Quality … in Materials
MAHLE Original filter material and quantity of media has been engineered with OE input to trap the contaminants without restricting flow.
 
Excellence in Innovation … in Attributes
MAHLE Original filters incorporate:
• An elastomer gasket by-pass valve to ensure proper lubrication on cold starts.
• Embossing bumps to prevent the filter from clogging and reducing filter efficiency as it ages.
• MAHLE Original Inner Filter Pack Tube design is constructed of heavy gauge steel to keep the filter media from collapsing from the pressure of the oil system. Other manufacturers use thin gauge steel or cardboard.
 
Redefining Original Equipment … in Design
MAHLE Original filters have been chosen as OE equipment for major European manufacturers to meet the increased flow requirements of high-performance European engines, and are able, by design, to exceed normal service intervals.
 
Superior Technology … in Manufacturing
MAHLE has 100 manufacturing locations around the world, and is able to leverage manufacturing advancements across multiple platforms. Eight research and development centers enable MAHLE to devote unmatched resources to developing manufacturing today.
          
“How well MAHLE Original filters are made reflects how well they work,” said Hughes. “This is the ideology behind ‘Filtration Perfected’.”
 
For more information about MAHLE Original filters, visit www.mahleoriginalfilters.com, or contact your local representative.
 
 

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Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
Program.

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