'Light 'Em Up 2011!' Spark Plug Rebate Rewards Installing Premium Bosch Spark Plugs -

‘Light ‘Em Up 2011!’ Spark Plug Rebate Rewards Installing Premium Bosch Spark Plugs

Now could be the time for your customers to save money on fresh spark plugs for their vehicle and enjoy improved driving performance and efficiency. Once again, Bosch is offering motorists the opportunity to get cash back by mail when they install Bosch premium spark plugs, and, at the same time, enjoy the benefit of a properly tuned vehicle that performs better, runs more efficiently and saves money at the gas pump.

Now could be the time for your customers to save money on fresh spark plugs for their vehicle and enjoy improved driving performance and efficiency. Once again, Bosch is offering motorists the opportunity to get cash back by mail when they install Bosch premium spark plugs, and, at the same time, enjoy the benefit of a properly tuned vehicle that performs better, runs more efficiently and saves money at the gas pump.

The 2011 Bosch "Light ‘Em Up 2011!" spark plug rebate program offers motorists in the United States a $2 per plug rebate on Bosch Platinum Ir Fusion plugs, a $1 per plug rebate on Bosch Platinum +4, Platinum+2 and Platinum Plus plugs, plus a 50 cent per plug rebate on Bosch Super Plus plugs, purchased from a participating retailer.

The rebate runs through June 2011, and rebate coupons are available at participating retailers, or can be downloaded from www.boschautoparts.com.

The rebate program allows 16 spark plugs per spark plug type per name, address, and household, is valid in the United States, and void where prohibited by law.

"This is a great opportunity to reap savings on a fresh set of the most advanced, efficient spark plugs available for domestic, Asian, or European vehicles and at the same time enjoy the driving performance benefits of Bosch spark plugs," said Pam Krebs, director of advertising and sales promotion for Bosch.

"Bosch’s premium spark plug portfolio includes Bosch Platinum Ir Fusion, which combines an iridium and platinum center electrode plus four yttrium-enhanced ground electrodes for better than OE iridium plug performance; Bosch Platinum+4 which combines platinum plus four yttrium-enhanced ground electrodes and surface air gap firing to provide a longer, more powerful spark; and Bosch Platinum+2, Bosch Platinum Plus and the Bosch Super Plus yttrium-enhanced single electrode copper core plug."

To get the rebate, a motorist should purchase the qualifying Bosch spark plugs from a participating retailer or installer, complete the rebate coupon, attach the dated receipt for the qualifying spark plugs, attach UPC blocks from individual boxes of qualifying spark plugs, and mail all materials to Light ’em up! Rebate, Dept. 68, Offer 32608, PO Box 6171, Douglas, AZ 85655-6171

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

For more information, visit www.boschusa.com.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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