Life's Journey Is Better With A Smooth Ride (Video)
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Life’s Journey Is Better With A Smooth Ride (Video)

No matter what type of road you’re on, a good suspension will make all the difference. This video is sponsored by KONI.


“Life is a highway,” said Tom Cochrane. Sheryl Crow says “Every day is a winding road.” Have you ever driven on John Denver’s “Country Roads” in West Virginia? It’s true – no matter what you’re driving on, if you’re riding on a great suspension, the journey will be a lot more enjoyable. We’re Talking Shocks with ShopOwner.

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In this video, ShopOwner editor Doug Kaufman is joined by Mason O’Hara from KONI. KONI is a premier manufacturer of performance and adjustable shocks, with product lines for Consumer Automotive, Railway, Defense, Recreational Vehicles, Bus, Truck and Trailer as well as Motorsports and Racing.

According to O’Hara, KONI has been in the suspension business more than 150 years, beginning as a leather company, providing saddles – the original suspension component!

In this interview, we learn about other significant changes KONI has seen over the past century and a half; how tech experts manage the expectations of more educated consumers; how technical knowledge crosses over from shocks and suspension components for heavy duty and recreational vehicles shocks and suspension components to those for heavy duty and recreational vehicles; what’s on the horizon for product development and more.


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