Latest Raybestos Brakes Promotion is Fit for a King -

Latest Raybestos Brakes Promotion is Fit for a King

Raybestos brand brakes - a member of the Affinia family of brands - gets behind technicians with a cash rebate and a business building sweepstakes program ... then ... four lucky grand prize winners get behind the wheel of a stock car, with racing lessons from "The King," Richard Petty, and Marcos Ambrose.

Raybestos brand brakes – a member of the Affinia family of brands – gets behind technicians with a cash rebate and a business building sweepstakes program … then … four lucky grand prize winners get behind the wheel of a stock car, with racing lessons from “The King,” Richard Petty, and Marcos Ambrose.

The Raybestos “Reward Fit for a King” rebate and sweepstakes offer runs September 15, 2011 through November 30, 2011. Participating installers can offer their customers a rebate up to $40 with a qualifying purchase of Raybestos Advanced Technology and Professional Grade brake pads and rotors. Each redeemed rebate card serves as an entry to win the grand prize.

During that time, technicians can earn a reward up to $50 for installing Raybestos Advanced Technology and Professional Grade brake pads, rotors, loaded calipers, friction ready calipers, master cylinders and wheel hub assemblies. A tally card is provided to track rewards, and that tally card also serves as an entry into the grand prize drawing.

To help promote the rebate and sweepstakes, participating installers will receive a “Reward Fit for a King” promotional kit. The kit is FREE to Raybestos Rewards members and includes: a promotional window poster, a counter card with 25 rebate cards and a tally sheet to track their eligible sales. Raybestos Rewards members automatically receive the rebate program kit, but any installer who sells Raybestos brake parts can receive their FREE kit by enrolling in the Raybestos Rewards program. They can also contact their local Raybestos sales rep or WD.

A total of three installers and one consumer will win the grand prize, which will be awarded in 2012. Along with one guest each, the lucky winners receive:
• Racing lessons with Richard Petty and Marcos Ambrose;
• A single day on-track event; and
• Airfare and two-night hotel stay (round trip/coach/two people). For more information on Raybestos brand brake parts or the “Reward Fit for a King” rebate and sweepstakes, visit www.raybestos.com or call (800) 323-0354.

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By Bob
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With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
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they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
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By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
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callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
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choice of appointment times, and whenever possible, one of those options should
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When it comes to auto repair, customers love finality, which is why
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Now here’s
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Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
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more than likely get at least five different prices. Some of the other
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you might want to have them walk you through their diagnostic processes as
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that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
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this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
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